Okuchongwa phezulu: Isinxibo sezeMidlalo seWholeliseli yeembaleki kunye namaQela

Ngaba ungumdlali ozinikeleyo okanye umqeqeshi okhangela iimpahla zemidlalo ezikumgangatho ophezulu ngamaxabiso angenakoyiswa? Ungajongi ngokubhekele phaya! Kweli nqaku, siye sakhetha iinketho eziphezulu zeembaleki kunye namaqela. Ukusuka kwisixhobo sokuphucula ukusebenza ukuya kwisinxibo esinesitayile, sinayo yonke into oyifunayo ukuthatha umdlalo wakho uwuse kwinqanaba elilandelayo. Funda ukuze ufumane ezona zinxibo zezemidlalo zithengiswayo zifumaneka kuwe kunye neqela lakho.

-Izinxibo zeMidlalo eziMgangatho kwiiMbaleki

Xa kuziwa ekukhetheni iimpahla zezemidlalo kubadlali kunye namaqela, umgangatho ubalulekile. Iintlobo zeempahla zemidlalo zehoyile zibonelela ngoluhlu olubanzi lweembaleki ezijonge ukwenza ngcono. Ukusuka kumalaphu ahlala ixesha elide ukuya kuyilo olutsha, iimveliso zempahla yezemidlalo ezithengiswayo zibeka phambili iimfuno zembaleki, ziqinisekisa ukuba zinenkxaso kunye nokusebenza okufunekayo ukuze zigqwese kumdlalo wazo.

Olunye ukhetho oluphambili lweempahla zemidlalo ezithengiswayo yiNike. Iyaziwa ngesinxibo sayo sembaleki ezikumgangatho ophezulu kunye nezihlangu, iNike luphawu lokuya kwimbaleki kwihlabathi jikelele. Uluhlu lwabo lweempahla zemidlalo luyilelwe ukunyusa ukusebenza, kunye neempawu ezifana neteknoloji yokumisa ukufuma kunye namalaphu aphefumulayo. Nokuba uyimbaleki, ungumdlali webhola yomnyazi, okanye ungumdlali webhola ekhatywayo, iNike inoluhlu lwezinto onokukhetha kuzo ukuze ilungele iimfuno zakho.

Olunye ukhetho oluphezulu kwiimpahla zemidlalo ezithengiswayo yi-Adidas. Ngokugxila kwitekhnoloji yokusika kunye noyilo lwesitayile, i-Adidas iyintandokazi phakathi kweembaleki kunye namaqela. Impahla yabo yezemidlalo yenzelwe ukubonelela ngenkxaso kunye nentuthuzelo, kunye neempawu ezifana ne-compression fit kunye ne-ergonomic seams. Nokuba ubetha kwindawo yokuzivocavoca okanye ubetha ibala, i-Adidas inezixhobo ozifunayo ukuze uphumelele.

Ngaphantsi kweArmor lolunye ukhetho oluphezulu kwimpahla yezemidlalo. Iyaziwa ngoyilo lwayo olutsha kunye namalaphu asebenza kakhulu, i-Under Armor iyintandokazi phakathi kweembaleki ezijonge ukutyhala imida yazo. Uluhlu lwabo lweempahla zemidlalo lwenzelwe ukwenza ngcono ukusebenza, kunye neempawu ezifana netekhnoloji ye-sweat-wicking kunye ne-ventilation yobuchule. Nokuba uziqeqeshela i-marathon okanye ubetha inkundla, i-Under Armor ikugqumile.

Ukongeza kwezi zikhetho ziphezulu, kukho inani lezinye iimpahla zemidlalo ezithengiswayo ezibonelela iimbaleki kunye namaqela. Ukusuka eReebok ukuya kwiPuma, kukho iinketho kwimidlalo yonke kunye nohlahlo lwabiwo-mali. Xa ukhetha iimpahla zeqela lakho, kubalulekile ukuqwalasela izinto ezifana nokufaneleka, ukuthuthuzela, kunye nokuqina. Iintlobo zeempahla zemidlalo zehowuliseleli zibonelela ngoluhlu lwezinto onokukhetha kuzo ukuze zihambelane neemfuno zakho, ziqinisekisa ukuba unokwenza kangangoko unako.

Ukuqukumbela, xa kuziwa kwimpahla yezemidlalo yeembaleki kunye namaqela, ii-wholesale brands zibonelela ngoluhlu lweenketho ezihambelana nazo zonke iimfuno. Ukusuka kwi-Nike ukuya kwi-Adidas ukuya kwi-Under Armor, kukho ukhetho oluphezulu lweembaleki kuyo yonke imidlalo. Nokuba ungumdlali onamava okanye uligorha langempelaveki, ukukhetha isinxibo sezemidlalo esisemgangathweni kubalulekile ekusebenzeni kwakho. Qwalasela ezi zikhethi ziphezulu zempahla yezemidlalo xa unxiba iqela lakho, kwaye uqiniseke ukuba unenkxaso kunye nokusebenza okufunayo ukuze uphumelele.

-IiNzuzo zokuThenga iWholesale yezeMidlalo

Njengoko iimbaleki kunye namaqela ehlala ekhangela iindlela zokuphucula ukusebenza kwabo ebaleni okanye enkundleni, enye into edla ngokungahoywayo yimpembelelo enokuba nayo iimpahla zabo zemidlalo. Impahla yezemidlalo evenkileni inika intaphane yeenzuzo ezinokunceda iimbaleki kunye namaqela ukuba ziphucule ukusebenza kwazo, zonge imali, kwaye ziphucule amava azo ewonke.

Enye yeenzuzo eziphambili zokuthenga iimpahla zemidlalo ezithengiswayo kukugcinwa kweendleko. Ngokuthenga ngobuninzi, iimbaleki kunye namaqela anokufikelela kwizaphulelo ezibalulekileyo ezingafumanekiyo xa kuthengwa iziqwenga zomntu ngamnye. Oku kunokuba luncedo ngakumbi kumaqela ajonge ukunxiba abadlali abaninzi ngeyunifomu ehambelanayo okanye izixhobo. Ukongeza, ukuthenga i-wholesale kuvumela iimbaleki ukuba zityale imali kwiimveliso ezikumgangatho ophezulu ezinokuthi zingafikeleleki ngamaxabiso okuthengisa.

Enye inzuzo yeempahla zemidlalo ezithengiswayo ziluhlu olubanzi lweenketho ezikhoyo. Nokuba iimbaleki zijonge igiya yokucinezela ephucula ukusebenza, amalaphu aphefumlayo emidlalo yemozulu eshushu, okanye izixhobo ezomeleleyo zemidlalo yonxibelelwano olurhabaxa, abasasazi bevenkile banikezela ngokhetho olubanzi onokuthi ukhethe kulo. Oku kuqinisekisa ukuba iimbaleki zinokufumana izixhobo ezilungele iimfuno zabo kunye nezinto abazithandayo.

Ukongeza kugcino lweendleko kunye neentlobo ezahlukeneyo, iimpahla zemidlalo ezithengiswayo zikwabonelela ngokulula kokuthenga indawo enye. Iimbaleki kunye namaqela angathenga zonke izixhobo zabo eziyimfuneko kunye nesinxibo kumthengisi omnye, ukonga ixesha kunye nomzamo xa kuthelekiswa nokuthenga kubathengisi abaninzi. Le nkqubo ilungelelanisiweyo yenza kube lula ukuba iimbaleki zigxile ekuqeqesheni nasekukhuphisaneni, kunokuba zibe nexhala lokufuna izixhobo zabo kubaboneleli abahlukeneyo.

Ngaphaya koko, ukuthenga iimpahla zezemidlalo kunokunceda iimbaleki kunye namaqela ngokwembonakalo yophawu kunye nokuqondwa. Ngokuxhobisa iimbaleki kwiiyunifomu ezihambelanayo okanye izixhobo, amaqela anokwenza ubunye kunye nobuchwephesha obunokubanceda ukuba bagqame ngaphandle nangaphandle kwebala. Oku kunokunceda ukutsala abaxhasi nabaxhasi abachukumisekileyo yinkangeleko ebambeneyo yeqela nokuzinikela kumdlalo wabo.

Ngokubanzi, izibonelelo zokuthenga iimpahla zemidlalo ezithengiswayo zininzi kwaye zinokuba nefuthe elibonakalayo kwiimbaleki nakumaqela. Ukusuka kugcino lweendleko kunye neentlobo ezahlukeneyo ukuya lula kunye nokuqondwa kophawu, abasasazi beevenkile ezinkulu banikezela ngoluhlu lweenzuzo ezinokunceda iimbaleki ziphucule ukusebenza kwazo kwaye ziphucule amava azo ewonke. Ngokusebenzisa iinketho ezithengisiweyo, iimbaleki kunye namaqela angatyala imali kwizixhobo ezisemgangathweni eziza kubaxhasa ekuphumezeni iinjongo zabo kunye nokufikelela kwisakhono sabo esipheleleyo.

-Ungasikhetha njani isinxibo seMidlalo esiLungileyo seqela lakho

Ukukhetha isinxibo esifanelekileyo seqela lakho kubalulekile ekuqinisekiseni ukukhululeka, ukusebenza, kunye nomanyano phakathi kweembaleki. Iimpahla zemidlalo zeholesale zibonelela ngesisombululo esinexabiso eliphantsi kumaqela ajonge ukunxibisa abadlali bawo ngezixhobo ezikumgangatho ophezulu ngaphandle kokwaphula ibhanki. Ngokhetho oluninzi olukhoyo kwimarike, kunokuba nzima ukwenza isigqibo sokuba yeyiphi impahla yezemidlalo efanele iimfuno zeqela lakho.

Xa uthengela iimpahla zezemidlalo, kukho izinto ezininzi ekufuneka ziqwalaselwe. Okokuqala kwaye kubaluleke kakhulu, kubalulekile ukukhetha iimpahla zezemidlalo ezenziwe kwizinto eziphezulu ezihlala zihlala kwaye ziphefumula. Oku kuya kuqinisekisa ukuba iimbaleki zikhululekile kwaye ziyakwazi ukwenza ngcono ngexesha lemidlalo kunye nokuziqhelanisa. Jonga iimpahla zemidlalo ezenziwe ngamalaphu afaka ukufuma anceda ukugcina abadlali bomile kwaye bepholile, naxa kusenziwa umthambo ngamandla.

Ukongeza kwizinto ezisemgangathweni, kubalulekile ukuqwalasela isitayile kunye noyilo lwempahla yezemidlalo. Ukukhetha iyunifomu ebonisa imibala yeqela lakho kunye nelogo kunokunceda ukudala umanyano kunye nokuzingca phakathi kwabadlali. Abathengisi abaninzi beempahla zemidlalo ezithengiswayo banikezela ngeendlela zokukhetha, ekuvumela ukuba wongeze ilogo yeqela lakho, amanani abadlali kunye namagama kwiyunifomu. Oku kuchukunyiswa komntu siqu kunokwenza abadlali bazive ngathi bayinxalenye yeqela elibambeneyo kwaye bakhulise ukuzithemba kwabo ebaleni.

Xa uthengela iimpahla zemidlalo zehoseyile, kukwabalulekile ukuqwalasela iimfuno ezithile zeqela lakho. Imidlalo eyahlukeneyo ifuna iintlobo ezahlukeneyo zezixhobo, ke qiniseka ukuba ukhetha iimpahla zezemidlalo ezilungiselelwe ngokukodwa umdlalo odlalwa liqela lakho. Ngokomzekelo, abadlali bebhola ekhatywayo basenokufuna iijezi ezineempawu zokuvala ukufuma kunye neepaneli ezinomnatha ophefumlayo, ngoxa abadlali bebhola yomnyazi besenokufuna iibhulukhwe ezimfutshane ezineepokotho zokugcina umlindi womlomo okanye ezinye izinto ezincinane.

Ukongeza kwiyunifomu, ungalibali ukuqwalasela ezinye izinto ezibalulekileyo zempahla yezemidlalo ezifana neekawusi, izixhobo zokuxinzelela, kunye nezixhobo ezifana neminqwazi kunye neevisor. Ezi zinto zinokunceda ukugqiba inkangeleko yeqela lakho kwaye zinikeze intuthuzelo kunye nokhuseleko olongezelelweyo ngexesha lemidlalo kunye nezenzo.

Xa uthengela iimpahla zezemidlalo, qiniseka ukuba ukhetha umthengisi ohloniphekileyo obonelela ngeemveliso ezikumgangatho ophezulu kumaxabiso akhuphisanayo. Khangela ababoneleli abanegama elihle kunye nophononongo oluhle oluvela kwamanye amaqela kunye neembaleki. Ungoyiki ukucela iisampulu okanye uvavanye iimveliso phambi kokuba uthenge kakhulu ukuqinisekisa ukuba ufumana elona xabiso lilungileyo lemali yakho.

Ukuqukumbela, ukukhetha isinxibo sezemidlalo esifanelekileyo kwiqela lakho kubalulekile ekuqinisekiseni ukuba iimbaleki zikhululekile, zizithembile, kwaye ziyakwazi ukwenza ngcono. Isinxibo sevenkile ethengisa iimpahla sibonelela ngesisombululo esinexabiso eliphantsi lokunxiba iqela lakho ngezixhobo ezikumgangatho ophezulu ezihlangabezana neemfuno zabo ezithile. Ngokuthathela ingqalelo izinto ezinje ngemathiriyeli, uyilo, kunye nokhetho lokwenza ngokwezifiso, unokufumana iimpahla ezifanelekileyo zeqela lakho eziza kubanceda bajonge kwaye bazive ngcono ebaleni.

-Ukhetho loLungiso lweejezi zeQela kunye neSinxibo

Xa kuziwa ekunxibiseni iqela lezemidlalo, ukufumana iimpahla ezifanelekileyo zezemidlalo ezidibanisa umgangatho, isitayile, kunye nokufikeleleka kubalulekile. Kweli nqaku, siza kuphonononga ezinye iinketho eziphezulu zeempahla zemidlalo ezipheleleyo ezilungele iimbaleki kunye namaqela. Siza kujolisa ngokukodwa kwiinketho zohlengahlengiso ezikhoyo kwiijezi zeqela kunye nempahla, siqaqambisa ukubaluleka kwezixhobo zobuqu ekwakheni umoya weqela kunye nesazisi.

Olunye uncedo oluphambili lokuthenga iimpahla zemidlalo kubuchule bokwenza iijezi zeqela kunye nempahla ukuze ilingane neemfuno kunye nezinto ezikhethwa liqela. Oku kulungelelaniswa kunokubandakanya ukongeza iilogo zeqela, amagama abadlali, amanani, kunye neelogo zomxhasi. Ngokwenza izixhobo zabo zobuqu, amaqela anokwenza isazisi esikhethekileyo kunye nemvakalelo yomanyano, enokunceda ukonyusa isimilo kunye nokusebenza ebaleni.

Xa ukhangela iimpahla zemidlalo zamaqela, kubalulekile ukuqwalasela umgangatho weemveliso. Utyalo-mali kwiijezi zodidi oluphezulu kunye nempahla aziyi kuqinisekisa nje kuphela ukuhlala ixesha elide kunye nokuphila ixesha elide kodwa kwakhona ukubonelela ngenkangeleko yobuchwephesha kunye nepolishiweyo kwiqela. Jonga abathengisi abathembekileyo abanikezela ngeentlobo ezahlukeneyo zokhetho malunga namalaphu, uyilo, kunye neempawu zokwenza ngokwezifiso.

Ukongeza kumgangatho, ukufikeleleka kuyeyona nto iphambili ekufuneka uyiqwalasele xa uthenga iimpahla zezemidlalo. Ngokuthenga ngobuninzi, amaqela angasebenzisa amaxabiso athotyiweyo kwaye onge kwiindleko zizonke. Oku kuvumela amaqela ukuba abele ngaphezulu kohlahlo lwabiwo-mali lwawo kwezinye izinto ezibalulekileyo ezifana nezixhobo, iindleko zokuhamba, kunye neenkqubo zoqeqesho.

Xa ulungiselela iijezi zeqela kunye nempahla, kukho iindlela ezininzi onokukhetha kuzo. Ushicilelo lwe-sublimation lukhetho oludumileyo lokudala uyilo oludlamkileyo noluhlala luhleli olungayi kuphelelwa okanye luxobuke ngokuhamba kwexesha. I-Embroidery yenye inketho yenkangeleko yakudala kunye neyokuthungwa, ilungele ukongeza iilogo kunye namagama abadlali kwigiya yeqela. Ushicilelo lokutshintshwa kobushushu lukhetho olunexabiso eliphantsi loyilo olulula kunye nesicatshulwa, ngelixa ukuprintwa kwesikrini kulungele ii-odolo ezinkulu kunye noyilo olunemibala emininzi.

Ukongeza kwiinketho zokwenza ngokwezifiso, amaqela angaphinda akhethe kuluhlu olubanzi lwesitayile kunye noyilo xa uthengela iimpahla zezemidlalo. Ukusuka kwiijezi zesintu kunye neebhulukhwe ezimfutshane ukuya kwiigiya zokucinezela zala maxesha kunye namalaphu okusebenza, kukho iindlela onokukhetha kuzo ukuze zilungele iimfuno kunye neemfuno zeqela ngalinye. Qwalasela iimfuno ezithile zemidlalo kunye nentuthuzelo kunye nokusebenza kwempahla xa usenza ukhetho lwakho.

Lilonke, utyalo-mali kwimpahla yezemidlalo ekumgangatho ophezulu kunye neendlela zokwenziwa ngokwezifiso kubalulekile ekunxibeni iqela lezemidlalo eliphumelelayo. Ngokwenza ijezi yeqela kunye nempahla ibe yeyakho, amaqela anokwenza umoya wobunye kunye nokuzingca, ngelixa ekwagcina inkangeleko yobuchwephesha nekhazimlisiweyo ngaphakathi nangaphandle kwebala. Ngezixhobo ezifanelekileyo, amaqela angenza kakuhle kwaye abonise ubuni kunye nomoya kubalandeli nakubakhuphiswano ngokufanayo.

-IiNdlela eziPhambili kwiZinxibo zeVenkile yezeMidlalo yeeMbaleki

Xa kuziwa kwiimbaleki zokunxiba kunye namaqela aneemidlalo ezikumgangatho ophezulu, iinketho ezithengisiweyo zihlala zilukhetho oludumileyo. Ukubonelela ngoluhlu olubanzi lweenzuzo ezifana nokusebenza kweendleko, ukuhlukahluka, kunye nokulula, iimpahla zezemidlalo ezithengiswayo ziye zaba yindlela yokuya kwiimbaleki kunye namaqela ajonge ukuhlala ekhuphisana ngelixa ehlala kuhlahlo lwabiwo-mali. Kweli nqaku, siza kuphonononga iindlela eziphambili kwiimpahla zezemidlalo ezithengiswayo kwiimbaleki kunye namaqela, sigxininisa ezinye zezona zikhethiweyo zibalaseleyo kwimarike.

Enye yeendlela eziphambili kwiimpahla zezemidlalo ezithengiswayo kwiimbaleki kugxininiso lwamalaphu okuphucula ukusebenza kunye nobuchwepheshe. Ukusuka kwizinto ezigquma ukufuma ukuya kumalaphu aphefumlayo, iimpahla zemidlalo ezithengiswayo zithe gqolo ukwenza izinto ezintsha ukunika iimbaleki ngezixhobo ezinokubanceda baqhube kangangoko banako. Iimveliso ezifana ne-Nike, i-Adidas, kunye ne-Under Armor zihamba phambili kule ndlela, zinika uluhlu olubanzi lweempahla zezemidlalo ezibandakanya ukuqhubela phambili kweteknoloji yelaphu. Iimbaleki kunye namaqela anokukhetha kwiindlela ezahlukeneyo zokukhetha, kubandakanywa iikhati zokuxininisa, iifutshane ezikhupha umswakama, kunye neebhatyi eziphefumulayo, zonke ezenzelwe ukubanceda bahlale bekhululekile kwaye begxininise ngexesha leeseshoni zabo zoqeqesho kunye nokhuphiswano.

Omnye umkhwa kwimpahla yemidlalo ethengiswayo yeembaleki kugxininiso lokwenza ngokwezifiso kunye nobuntu. Iimbaleki kunye namaqela ziya zikhangela iindlela zokugqama ebaleni okanye enkundleni, kwaye ukwenza ngokwezifiso iimpahla zabo zemidlalo yeyona ndlela ilungileyo yokwenza oko. Uninzi lweempahla zemidlalo ezithengiswayo zibonelela ngeenketho zokwenza ngokwezifiso, zivumela iimbaleki kunye namaqela ukuba bongeze iilogo zabo, imibala yeqela kunye namagama abadlali kwigiya yabo. Oku akuncedi kuphela iimbaleki kunye namaqela ukudala imvakalelo yobunye kunye nesazisi kodwa yongeza umnxeba wobuchule kwinkangeleko yabo. Ngokunyuka kwemithombo yeendaba zentlalo kunye nokuthengiswa kwedijithali, ukuba nempahla yezemidlalo yesiko kunokunceda amaqela atsale abaxhasi kunye nabalandeli, okwenza kube lutyalo-mali oluxabisekileyo kwiimbaleki kunye namaqela ajonge ukuzithengisa ngokufanelekileyo.

Ukongeza kwintsebenzo kunye nokwenza ngokwezifiso, ukuzinza kukwayindlela ephambili kwimpahla yezemidlalo kwi-wholesale kubadlali. Njengoko iimbaleki ezininzi kunye nabathengi beqaphela impembelelo yokusingqongileyo yokuveliswa kwempahla, iintlobo ezininzi zeempahla zemidlalo zibandakanya izenzo ezizinzileyo kwiinkqubo zabo zokuvelisa. Oku kubandakanya ukusebenzisa izinto ezilungele indalo, ukunciphisa inkunkuma, kunye nokuxhasa izenzo ezisesikweni zabasebenzi. Iimbaleki kunye namaqela ngoku anokukhetha kuluhlu olubanzi lweenketho zezemidlalo ezizinzileyo, ezibandakanya iijezi zepolyester ezisetyenzisiweyo, izikipa zomqhaphu eziphilayo, kunye nezihlangu zokubaleka ezinokubola. Ngokukhetha iimpahla zezemidlalo ezizinzileyo, iimbaleki kunye namaqela abanako ukunciphisa i-carbon footprint yabo kuphela kodwa baxhasa iinkampani ezizibophelele ekwenzeni impembelelo efanelekileyo kwindalo.

Ngokubanzi, iindlela eziphambili kwiimpahla zemidlalo ezithengiswayo kwiimbaleki kunye namaqela zigxile ekusebenzeni, ukwenza ngokwezifiso kunye nokuzinza. Ngokukhetha iimpahla zezemidlalo ezibandakanya le mikhwa, iimbaleki kunye namaqela abanako nje ukuphucula ukusebenza kwabo ebaleni kodwa babonise ubuntu babo kwaye benze impembelelo entle kwiplanethi. Ngoluhlu olubanzi lweenketho ezikhoyo kwiimpawu eziphambili zempahla yezemidlalo, iimbaleki kunye namaqela aqinisekileyo ukuba afumana izixhobo ezifanelekileyo zokubanceda baphumelele kumdlalo wabo.

Ukugqitywa

Ukuqukumbela, amava enkampani yethu eli-16 leminyaka kwishishini lempahla yezemidlalo lithe lasivumela ukuba sikhethe ngononophelo ukhetho oluphezulu lweembaleki kunye namaqela ngokufanayo. Siyakuqonda ukubaluleka komgangatho ophezulu, ukuqina, kunye nesinxibo sezemidlalo esinesitayile sokuqhuba kakuhle ebaleni okanye enkundleni. Nokuba ungumdlali oqeqeshiweyo okanye iqela lokuzonwabisa, uluhlu lwethu olubanzi lokukhetha lubonelela zonke iimfuno zakho. Thembela kubuchule bethu kwaye uthenge ngokuzithemba usazi ukuba ufumana iimveliso ezikumgangatho ophezulu ngamaxabiso akhuphisanayo. Phakamisa umdlalo wakho ngempahla yethu yezemidlalo kwaye ulungiselele impumelelo!