Opanga Zida Zamasewera Apamwamba Akupanga Mafunde Ku China

Kodi mwakonzeka kulowa m'dziko lothamanga kwambiri lamasewera ku China? M'nkhani yathu yaposachedwa, timayang'anitsitsa opanga masewera olimbitsa thupi omwe akupanga mafunde mumsika wothamanga komanso wampikisano. Kuyambira matekinoloje otsogola kupita ku mapangidwe apamwamba, mitundu iyi ikuyika chizindikiro cha magwiridwe antchito ndi masitayilo. Lowani nafe pamene tikuwunika zomwe zachitika, zatsopano, komanso anthu omwe akuyendetsa bizinesi yamasewera ku China lero.

- Chidziwitso chamakampani opanga zovala zamasewera ku China

ku Makampani a Sportswear ku China

China yakhala m'modzi mwa otsogola pamakampani opanga zovala zamasewera padziko lonse lapansi, msika ukukula mwachangu komanso gawo lopanga zinthu lomwe likukula. Monga dziko lokhala ndi anthu ambiri padziko lonse lapansi, dziko la China lili ndi malo ambiri ogula zovala zamasewera, ndipo opanga am'deralo akupezerapo mwayi popanga zinthu zapamwamba pamitengo yopikisana. M'nkhaniyi, tiyang'ana mwatsatanetsatane ena mwa opanga masewera olimbitsa thupi ku China omwe akupanga mafunde pamakampani.

Chimodzi mwazinthu zazikulu zomwe zikuyendetsa kukula kwa msika wa zovala zamasewera ku China ndikuwonjezeka kwa kufunikira kwa zovala zamasewera. Ndi anthu ochulukirapo omwe akukumbatira moyo wokangalika komanso wathanzi, zovala zamasewera zakhala zotchuka pamavalidwe atsiku ndi tsiku. Izi zapangitsa msika wopindulitsa kwa opanga zovala zamasewera, omwe nthawi zonse akupanga zatsopano ndikukulitsa mizere yazogulitsa kuti akwaniritse zosowa zosiyanasiyana za ogula.

Mmodzi mwa opanga zovala zamasewera ku China ndi Anta Sports, mtundu wakunyumba womwe wakula mwachangu m'makampani. Yakhazikitsidwa mu 1991, Anta adadzipangira mbiri yabwino yopanga masewera apamwamba omwe amaphatikiza machitidwe ndi masitayilo. Mtunduwu wapanganso mgwirizano wabwino ndi osewera apadziko lonse lapansi komanso magulu amasewera kuti awonekere padziko lonse lapansi.

Winanso wofunikira pamakampani opanga zovala zaku China ndi Li-Ning, mtundu womwe wakhalapo kuyambira 1990s ndipo wadutsa nthawi yotsitsimula zaka zaposachedwa. Li-Ning yapeza otsatira mwamphamvu chifukwa cha mapangidwe ake apamwamba komanso zinthu zoyendetsedwa ndiukadaulo. Mtunduwu wagwirizananso ndi anthu osiyanasiyana otchuka komanso othandizira kuti akope omvera achichepere komanso okonda mafashoni.

Kuphatikiza pa zogulitsa zapakhomo, zimphona zamasewera apadziko lonse lapansi monga Nike ndi Adidas zapanganso ndalama zambiri ku China. Osewera padziko lonse lapansi awa akhazikitsa malo opangira zinthu ku China kuti agwiritse ntchito mwayi waluso komanso njira zopangira zotsika mtengo. Pokhazikitsa ntchito zawo m'malo, mitundu iyi yatha kumvetsetsa bwino zomwe amakonda komanso machitidwe a ogula aku China.

Makampani opanga masewera ku China sakhala opanda zovuta, komabe. Pokhala ndi mpikisano wowonjezereka komanso kusintha kwa machitidwe a ogula, opanga ayenera kukhala patsogolo pochita kafukufuku ndi chitukuko, malonda, ndi njira zokhazikika. Kukwera kwa e-commerce ndi malo ochezera a pa Intaneti kwaperekanso mwayi watsopano kuti mitundu ilumikizane ndi ogula ndikuyendetsa malonda.

Ponseponse, makampani opanga zovala zamasewera ku China ndi gawo lamphamvu komanso lomwe likukula mwachangu lomwe likuyembekezeka kupitiliza kuchita bwino. Pokhala ndi maziko olimba opangira zinthu, msika wogula wokulirapo, komanso kuyang'ana pazatsopano, opanga zovala zamasewera aku China ali ndi mwayi woti azitha kugwira ntchito padziko lonse lapansi. Pamene msika ukupitilirabe kusinthika, zidzakhala zosangalatsa kuwona momwe ma brand awa amasinthira ndikuchita bwino pakusintha kosasintha kwa mafashoni amasewera.

- Ma Trendsetters Akubwera Pakupanga Zovala Zamasewera zaku China

Makampani opanga zovala zamasewera ku China akukula mwachangu m'zaka zaposachedwa, ndi m'badwo watsopano wa ochita masewera omwe akupanga mafunde pamsika. Makampani otsogolawa samangopanga masewera apamwamba komanso apamwamba, komanso akutsogolera njira zokhazikika komanso zamakhalidwe abwino.

Kampani imodzi yotere yomwe yakopa chidwi cha omwe ali mkati mwamakampani ndi XYZ Sportswear. Poganizira kugwiritsa ntchito luso lamakono komanso nsalu zapamwamba, XYZ Sportswear yakwera mofulumira kwambiri. Zopanga zawo sizongokongoletsa komanso zomasuka, komanso zimayika patsogolo magwiridwe antchito ndi kukhazikika, zomwe zimawapangitsa kukhala okondedwa pakati pa othamanga komanso okonda masewera olimbitsa thupi.

Kampani ina yomwe imadzipangira dzina pamakampani opanga zovala zamasewera ndi ABC Athletic Wear. ABC Athletic Wear amadziwika chifukwa cha kudzipereka kwawo kuti azitha kukhazikika, amagwiritsa ntchito zida zokomera chilengedwe komanso njira zopangira zinthu kuti apange zovala zawo zamasewera. Mapangidwe awo ndi amakono komanso amakono, okondweretsa anthu achichepere omwe amasamala za chilengedwe komanso udindo wa anthu.

Kuphatikiza pa XYZ Sportswear ndi ABC Athletic Wear, opanga zovala zamasewera aku China nawonso akupanga chizindikiro pamsika. Kuchokera ku mapangidwe atsopano kupita ku zipangizo zamtengo wapatali, makampaniwa akukankhira malire a zomwe zingatheke pamsika wamasewera. Poyang'ana ntchito ndi kalembedwe, opanga awa akudziwika bwino mkati ndi kunja.

Chimodzi mwazinthu zazikulu zomwe zikuyendetsa chipambano cha omwe akubwerawa pakupanga zovala zaku China ndikutha kuzolowera zomwe ogula akufuna. Ndi kutsindika kwakukulu pa thanzi ndi kulimbitsa thupi, anthu ambiri akutembenukira ku masewera olimbitsa thupi komanso kuvala tsiku ndi tsiku. Makampaniwa akupitilira patsogolo popereka zinthu zambiri zomwe zimakwaniritsa zosowa za ogula amakono.

Kuphatikiza apo, kukwera kwa malonda a e-commerce kwathandizanso kwambiri pakupambana kwa opanga zovala zaku China. Ndi anthu ambiri ogula pa intaneti, makampaniwa akwanitsa kufikira anthu ambiri ndikukulitsa makasitomala awo. Pogwiritsa ntchito malo ochezera a pa Intaneti ndi maubwenzi okhudzidwa, amatha kulumikizana ndi ogula m'njira zatsopano komanso zosangalatsa, ndikulimbitsanso udindo wawo monga otsogolera makampani.

Ponseponse, tsogolo likuwoneka lowala kwa opanga zovala zamasewera ku China. Poganizira zaukadaulo, kukhazikika, komanso mtundu, makampaniwa akudzipatula pamsika wampikisano. Pamene akupitiriza kukula ndi kukulitsa kufikira kwawo, akutsimikiza kuti apanga mafunde aakulu kwambiri padziko lonse lapansi opanga zovala zamasewera.

- Osewera Okhazikika Omwe Akulamulira Msika

Pamsika wampikisano wopikisana kwambiri wa opanga zovala zamasewera ku China, osewera okhazikika akuwongolera bizinesiyo ndikupanga mafunde akulu. Opanga apamwambawa alimbitsa maudindo awo patsogolo pa msika pogwiritsa ntchito luso lamakono, khalidwe, ndi mbiri yamtundu.

Mmodzi mwa osewera apamwamba kwambiri pamakampani opanga zovala ku China ndi Li-Ning. Kukhazikitsidwa ndi katswiri wakale wa masewera olimbitsa thupi a Olimpiki Li Ning, mtunduwo wafanana ndi zovala zothamanga kwambiri komanso nsapato. Poyang'ana ukadaulo ndi kapangidwe kake, Li-Ning yapeza otsatira amphamvu m'nyumba komanso padziko lonse lapansi. Kudzipereka kwa mtundu pazatsopano kwapangitsa kuti ikhale patsogolo pa mpikisano ndikusunga malo ake monga mtsogoleri pamsika.

Winanso wofunikira pamakampani opanga zovala zaku China ndi Anta Sports. Anta Sports amadziwika chifukwa cha zinthu zake zapamwamba komanso njira zambiri zotsatsira malonda, ndipo akupanga kupezeka kwamphamvu m'misika yapakhomo komanso yapadziko lonse lapansi. Mgwirizano wamtunduwu ndi osewera apamwamba komanso magulu amasewera athandizira kukulitsa mbiri yake ndikuwonjezera kuwoneka kwake pakati pa ogula.

Xtep ndi wosewera wina wodziwika bwino pantchito yopanga zovala zamasewera ku China. Poyang'ana kwambiri zopangira zotsogola zamafashoni ndi zida zopititsa patsogolo magwiridwe antchito, Xtep yayamba kutchuka pamsika. Kugwirizana kwa mtunduwo ndi opanga apamwamba komanso otchuka alimbitsanso udindo wake ngati wopanga zinthu pamakampani.

Ngakhale osewera okhazikikawa akulamulira msika, palinso opanga masewera ambiri omwe akubwera ku China omwe akupanga mafunde awoawo. Chimodzi mwazinthu zotere ndi Peak Sports, yomwe yadziwika bwino chifukwa cha mapangidwe ake apamwamba komanso njira zoyendetsedwa ndiukadaulo pazovala zamasewera. Peak Sports yatha kudzipangira yokha msika wampikisano popereka zinthu zapadera zomwe zimakwaniritsa zosowa za ogula amasiku ano.

Ponseponse, makampani opanga zovala zamasewera ku China akukula mwachangu komanso chisinthiko, pomwe osewera okhazikika akupitilizabe kulamulira msika. Opanga apamwambawa akukhazikitsa mulingo wamtundu, luso, ndi kalembedwe, ndipo akuthandiza kulimbitsa mbiri ya China ngati mtsogoleri wapadziko lonse lapansi pamakampani opanga zovala. Pomwe kufunikira kwa ogula zovala zamasewera apamwamba kukupitilira kukwera, osewera apamwambawa mosakayikira apitiliza kupanga mafunde ndikusintha tsogolo lamakampani.

- Zatsopano ndi Zamakono Zoyendetsa Kupambana kwa Mitundu Yamasewera yaku China

M'zaka zaposachedwa, opanga zovala zamasewera aku China akhala akupita patsogolo kwambiri pamsika wapadziko lonse lapansi, ndi luso komanso luso laukadaulo zomwe zikuyendetsa bwino. Kuchokera ku mapangidwe apamwamba mpaka zipangizo zamakono, opanga awa akukonzanso makampaniwa ndikutsutsa mitundu yachikhalidwe yaku Western.

Mmodzi mwa osewera ofunikira pakusinthaku ndi Li-Ning, yemwe adakhazikitsidwa ndi katswiri wa masewera olimbitsa thupi a Olimpiki Li Ning mu 1990. Mtunduwu wapeza kutchuka mwachangu chifukwa cha mapangidwe ake olimba mtima komanso matekinoloje atsopano. Li-Ning wagwirizana ndi osewera apamwamba monga nyenyezi ya NBA Dwyane Wade, kulimbitsanso udindo wake monga wosewera wamkulu pamsika wamasewera.

Mtundu wina womwe ukubwera ndi Anta, yomwe yakhala ikupanga mafunde ndi zinthu zake zapamwamba komanso kuyang'ana paukadaulo. Anta yaika ndalama zambiri pa kafukufuku ndi chitukuko, zomwe zapangitsa kuti pakhale zipangizo zamakono monga A-Flashfoam cushioning system, yomwe imapereka chitonthozo chapamwamba ndi chithandizo kwa othamanga. Kudzipereka kumeneku pazatsopano kwathandiza Anta kukhala wokondedwa pakati pa akatswiri othamanga komanso ogula wamba.

Xtep ndi mtundu wina waku China womwe ukudziwikiratu chifukwa cha mapangidwe ake okongola komanso mawonekedwe ake opititsa patsogolo ntchito. Mtunduwu udagwirizana ndi othamanga apamwamba monga nyenyezi ya tennis Caroline Wozniacki, akuwonetsa kudzipereka kwake pakuchita bwino muzovala zamasewera. Kugwiritsa ntchito kwa Xtep kwaukadaulo wotsogola, monga nsalu zotchingira chinyezi komanso kumanga kopanda msoko, kumasiyanitsa ndi omwe akupikisana nawo ndipo kwathandizira kuti ikhale mtsogoleri pamakampani.

Ponseponse, opanga zovala zamasewera aku China akuwonetsa kuti amatha kupikisana ndi zabwino kwambiri padziko lonse lapansi, chifukwa cha chidwi chawo pazatsopano komanso ukadaulo. Popanga ndalama pakufufuza ndi chitukuko ndikuthandizana ndi othamanga apamwamba, mitundu iyi ikukhazikitsa miyezo yatsopano yamasewera ndi masitayilo pamakampani. Pamene akupitiriza kukankhira malire ndikutsutsa misonkhano, zikuwonekeratu kuti opanga zovala zamasewera aku China ali pano kuti akhalebe.

- Chiyembekezo cha Kukula Kwamtsogolo kwa Makampani Ovala Zamasewera aku China

Makampani opanga zovala zamasewera ku China akukula mwachangu ndipo akuwonetsa chiyembekezo chamtsogolo kwa opanga am'deralo ndi akunja. Pomwe msika ukukulirakulira, mitundu yonse yomwe idakhazikitsidwa komanso yomwe ikubwera ikupanga mafunde m'makampani, ndikukulitsa kufunikira kwazinthu zamasewera apamwamba kwambiri mderali.

Mmodzi mwa opanga masewera apamwamba kwambiri ku China omwe akutsogolera ndi Anta Sports. Yakhazikitsidwa mu 1991, Anta yakula mpaka kukhala imodzi mwamakampani akuluakulu opanga zovala zamasewera mdziko muno, omwe amadziwika ndi mapangidwe ake otsogola komanso zinthu zotsogola kwambiri. Poganizira zaukadaulo komanso zaluso, Anta yakopa chidwi cha ogula ku China komanso kunja, ndikulimbitsa udindo wake monga wofunikira kwambiri pamsika wapadziko lonse lapansi wa zovala zamasewera.

Winanso wofunikira pamakampani opanga zovala zaku China ndi Li-Ning, mtundu womwe wadziwika padziko lonse lapansi chifukwa cha mapangidwe ake olimba mtima komanso ukadaulo wapamwamba kwambiri. Yakhazikitsidwa ndi yemwe kale anali katswiri wa masewera olimbitsa thupi a Olimpiki Li Ning mu 1990, mtunduwo wakhala wotchuka kwambiri ku China, ndi kupezeka kwamphamvu pamsika wapakhomo. Poganizira za khalidwe ndi ntchito, Li-Ning yadzikhazikitsa yokha ngati kutsogolo kwa masewera a masewera, kukopa makasitomala okhulupirika ndikuthandizira kukula kwa msika.

Kuphatikiza pa Anta ndi Li-Ning, opanga masewera ena ku China nawonso akupanga chizindikiro pamakampaniwo. Mitundu monga Xtep ndi 361 Degrees yatchuka chifukwa cha zopereka zawo zotsika mtengo koma zokongola, zomwe zimathandizira ogula osiyanasiyana m'magulu osiyanasiyana. Poyang'ana kwambiri zaubwino, kugulidwa, komanso luso lazopangapanga, mitundu iyi ikupikisana bwino ndi zimphona zapadziko lonse lapansi pamakampani, zomwe zikuyendetsa kukula ndi chitukuko pamsika waku China.

Chiyembekezo chamtsogolo chamakampani opanga masewera ku China chikuwoneka chowala, ndikupitilira kukula komanso mwayi kwa opanga kukulitsa msika wawo. Pogogomezera kwambiri za thanzi komanso kulimba mtima, komanso kukwera kwa ndalama zomwe zingatayike komanso kuzindikira kufunikira kwa moyo wokangalika, kufunikira kwa zovala zamasewera kukuyembekezeka kukwera m'zaka zikubwerazi. Izi zikupereka mwayi waukulu kwa makampani akuno komanso apadziko lonse lapansi kuti apindule ndi zomwe msika waku China ungachite ndikudziwonetsa ngati omwe akutenga nawo gawo pamakampaniwo.

Ponseponse, makampani opanga zovala zamasewera ku China ali okonzeka kupitiliza kukula komanso kuchita bwino, pomwe opanga apamwamba akutsogolera pakupanga zinthu zatsopano, kupanga, ndi magwiridwe antchito. Poyang'ana kukwaniritsa zofuna za ogula ndikukhala patsogolo pa zomwe zikuchitika pamsika, malondawa ali okonzeka kupindula ndi kutchuka kwa zovala zamasewera m'derali ndikupititsa patsogolo kukula kwa malonda. Pamene msika ukupitilirabe kusinthika, tsogolo likuwoneka lowala kwa opanga zovala zamasewera ku China, ndi mwayi wokulirapo komanso kuchita bwino m'chizimezime.

Mapeto

Pomaliza, msika wamasewera ku China ukukulirakulira, chifukwa cha opanga apamwamba omwe akukankhira malire ndikukhazikitsa zatsopano. Pokhala ndi zaka 16 zamakampani, kampani yathu yadziwoneratu kukula kofulumira komanso zatsopano zomwe zasintha mawonekedwe amasewera ku China. Kuchokera ku luso lamakono kupita ku machitidwe okhazikika, opanga awa akutsogolera njira yopangira masewera apamwamba, okongola, komanso ogwira ntchito omwe amakwaniritsa zosowa za othamanga komanso ogula mafashoni. Pamene makampani opanga masewera ku China akupitirizabe kusintha, tikhoza kuyembekezera zochitika zosangalatsa kwambiri kuchokera kwa opanga apamwamba awa omwe akupanga mafunde pamsika.