Abavelisi abaPhezulu beZinxibo zeMidlalo abenza amaza eTshayina

Ngaba ukulungele ukuntywila kwihlabathi elikhawulezayo lefashoni yezemidlalo eTshayina? Kwinqaku lethu lamva nje, sijonga ngakumbi abavelisi bezemidlalo abaphezulu abenza amaza kule marike iguquguqukayo kunye nokhuphiswano. Ukusuka kubugcisa obuphambili ukuya kuyilo oluyilayo, ezi mpawu ziseta ibhenchmark yokusebenza kunye nesimbo. Yiba kunye nathi njengoko siphonononga iintsingiselo, izinto ezintsha, kunye nabantu abaqhuba ishishini lempahla yezemidlalo eTshayina namhlanje.

-Intshayelelo kuShishino lwezeMidlalo eTshayina

kuShishino lweZinxibo zeMidlalo eTshayina

I-China iye yaba ngomnye wabadlali abakhokelayo kushishino lwempahla yezemidlalo yehlabathi, kunye nemarike ekhula ngokukhawuleza kunye necandelo lemveliso elikhulayo. Njengelona lizwe linabantu abaninzi ehlabathini, i-China inesiseko esikhulu sabathengi bempahla yezemidlalo, kwaye abavelisi basekhaya basebenzisa eli thuba ngokuvelisa iimveliso ezikumgangatho ophezulu ngamaxabiso akhuphisanayo. Kule nqaku, siza kujonga ngakumbi abanye abavelisi bezemidlalo abaphezulu e-China abenza amaza kwishishini.

Enye yezinto eziphambili eziqhuba ukukhula kweshishini lempahla yezemidlalo e-China kukunyuka kwemfuno yokunxiba kwezemidlalo. Ngabantu abaninzi abamkela indlela yokuphila esebenzayo nenempilo, iimpahla zemidlalo ziye zaba lukhetho oludumileyo lokunxiba kwemihla ngemihla. Lo mkhwa udale imarike enenzuzo kubavelisi bempahla yezemidlalo, abahlala behlaziya kwaye bandise imigca yemveliso yabo ukuze bahlangabezane neemfuno ezahlukeneyo zabathengi.

Omnye wabavelisi bempahla yezemidlalo ehamba phambili e-China yi-Anta Sports, i-brand yasekhaya eye yaphakama ngokukhawuleza kwishishini. Yasekwa ngo-1991, uAnta uzakhele udumo oluqinileyo lokuvelisa iimpahla zemidlalo ezikumgangatho ophezulu ezidibanisa ukusebenza kunye nesimbo. I-brand iye yenza intsebenziswano yobuchule kunye neembaleki zamazwe ngamazwe kunye namaqela ezemidlalo ukwandisa ukubonakala kwayo kwihlabathi.

Omnye umdlali ophambili kwishishini lezemidlalo laseTshayina li-Li-Ning, i-brand esele ikhona ukususela kwi-1990 kwaye idlule kwixesha lokuvuselela kwiminyaka yamuva. I-Li-Ning ifumene ukulandelwa okuqinileyo kuyilo lwayo olutsha kunye neemveliso eziqhutywa ngeteknoloji. Uphawu luye lwasebenzisana nabantu abadumileyo kunye nabaphembeleli ukuba babhenele kubaphulaphuli abancinci nangakumbi abathanda ifashoni.

Ukongeza kwiimpawu zasekhaya, iingxilimbela zezemidlalo zamazwe ngamazwe ezifana ne-Nike kunye ne-Adidas zenze utyalo-mali olubalulekileyo e-China. Aba badlali behlabathi baseke amaziko okuvelisa e-China ukuze bathathe ithuba labasebenzi belizwe abanezakhono kunye neenkqubo zokuvelisa ezonga imali. Ngokwenza imisebenzi yabo yasekhaya, ezi mpawu ziye zakwazi ukuqonda ngcono izinto ezikhethwayo kunye neendlela zabathengi baseTshayina.

Ishishini lezemidlalo e-China alinayo imingeni yalo, nangona kunjalo. Ngokukhuphisana okwandayo kunye nokutshintsha ukuziphatha kwabathengi, abavelisi kufuneka bahlale bephambi kwegophe ngokutyala imali kuphando kunye nophuhliso, ukuthengisa, kunye namanyathelo okuzinza. Ukunyuka kwe-e-commerce kunye nemidiya yoluntu ibonise amathuba amatsha eebrendi ukudibanisa nabathengi kunye nokuqhuba ukuthengisa.

Ngokubanzi, ishishini lezemidlalo e-China licandelo eliguqukayo nelikhula ngokukhawuleza elilungele ukuqhubeka nempumelelo. Ngesiseko esinamandla sokuvelisa, imarike yabathengi ekhulayo, kunye nokugxila kwizinto ezintsha, abavelisi bezemidlalo baseTshayina babekwe kakuhle ukwenza impembelelo ehlala ixesha elide kwishishini lehlabathi. Njengoko imakethi iqhubeka nokuvela, kuya kuba ngumdla ukubona ukuba ezi mpawu zitshintsha njani kwaye zikhula kwindawo ehlala itshintsha yefashoni yempahla yezemidlalo.

-Ii-Trendsetters ezisakhulayo kwi-Chinese Sportswear Manufacturing

Umzi-mveliso weempahla zemidlalo e-China ufumene ukukhula okukhawulezayo kwiminyaka yakutshanje, kunye nesizukulwana esitsha sabasakhulayo be-trendsetters benza amaza kwimarike. Ezi nkampani zivelisa izinto ezintsha azivelisi nje kuphela iimpahla zemidlalo ezikumgangatho ophezulu kunye nezisefashonini, kodwa zikwakhokela indlela ezinzileyo nesesikweni.

Enye inkampani enjalo ebambe ingqalelo yabangaphakathi kwishishini yi-XYZ Sportswear. Ngokugxininisa ekusebenziseni iteknoloji yokusika kunye neendwangu eziphezulu zokusebenza, i-XYZ Sportswear iye yaphakama ngokukhawuleza phezulu kwishishini. Uyilo lwabo alusositayile kwaye lukhululekile, kodwa lubeka phambili ukusebenza kunye nokuqina, okubenza babe yintandokazi phakathi kweembaleki kunye nabathandi bokuqina ngokufanayo.

Enye inkampani ezenzela igama kushishino lokwenziwa kwempahla yezemidlalo yi-ABC Athletic Wear. Iyaziwa ngokuzibophelela kwabo kuzinzo, i-ABC Athletic Wear isebenzisa izixhobo ezihambelana nendalo kunye neendlela zokuziphatha zokuvelisa ukwenza umgca weempahla zemidlalo. Uyilo lwazo lwale mihla kwaye luhamba phambili, lunomtsalane kubantu abancinci abakhathalayo malunga nokusingqongileyo kunye noxanduva lwentlalo.

Ukongeza kwi-XYZ Sportswear kunye ne-ABC Athletic Wear, abanye abavelisi bezemidlalo baseTshayina benza uphawu kwishishini. Ukusuka kuyilo olutsha ukuya kwizinto ezikumgangatho ophezulu, ezi nkampani zityhala imida yento enokwenzeka kwintengiso yempahla yezemidlalo. Ngokugxila ekusebenzeni kunye nesimbo, aba bavelisi bafumana ukuqatshelwa ngaphakathi nangaphandle.

Enye yezona zinto ziphambili eziqhuba impumelelo yaba babhendi bavelayo kwimveliso yempahla yezemidlalo yaseTshayina kukukwazi kwabo ukuziqhelanisa neemfuno eziguqukayo zabathengi. Ngokugxininisa okukhulayo kwimpilo kunye nokomelela, abantu abaninzi baphendukela kwiimpahla zemidlalo zombini kunye nokunxiba kwemihla ngemihla. Ezi nkampani zihlala phambi kwegophe ngokunika uluhlu olubanzi lweemveliso ezihlangabezana neemfuno zabathengi bale mihla.

Ngaphaya koko, ukunyuka kwe-e-commerce kukwadlale indima ebalulekileyo kwimpumelelo yabavelisi beempahla zemidlalo baseTshayina. Ngabantu abaninzi abathengayo kwi-Intanethi, ezi nkampani zikwazile ukufikelela kubaphulaphuli ababanzi kwaye zandise isiseko sabathengi bazo. Ngokusebenzisa imithombo yeendaba zentlalo kunye nentsebenziswano yempembelelo, bayakwazi ukunxibelelana nabathengi ngeendlela ezintsha nezinika umdla, baqinise ngakumbi isikhundla sabo njengababhexeshi kwishishini.

Ngokubanzi, ikamva libukeka liqaqambile kubenzi beempahla zemidlalo eTshayina. Ngokujolisa ekuqaliseni izinto ezintsha, uzinzo, kunye nomgangatho, ezi nkampani zizibeka bucala kwimarike ekhuphisanayo. Njengoko beqhubeka bekhula kwaye bekhulisa ukufikelela kwabo, baqinisekile ukuba benza amaza amakhulu kwihlabathi lokwenziwa kwempahla yezemidlalo.

- Abadlali abasekiweyo abaLawula iMarike

Kwimarike ekhuphisanayo kakhulu yabavelisi bempahla yezemidlalo e-China, abadlali abazinzileyo balawula ishishini ngokwenza amaza abalulekileyo. Aba bavelisi baphezulu baye baqinisa izikhundla zabo phambili kwimarike ngokudibanisa izinto ezintsha, umgangatho, kunye nodumo lwebrendi.

Omnye wabadlali abaphezulu kwishishini lokwenziwa kwempahla yezemidlalo eTshayina nguLi-Ning. Yasekwa ngowayesakuba ngumdlali we-Olimpiki uLi Ning, uphawu luye lwafana nesinxibo sezemidlalo kunye nezihlangu ezikumgangatho ophezulu. Ngokujolisa kwitekhnoloji kunye noyilo, i-Li-Ning izuze ukulandela ngokuqinileyo ngaphakathi nangaphandle. Ukuzibophelela kwe-brand kwi-innovation kuye kwavumela ukuba ihlale phambili kukhuphiswano kwaye igcine isikhundla sayo njengenkokeli kwimarike.

Omnye umdlali ophambili kwishishini lemveliso yaseTshayina yi-Anta Sports. Eyaziwayo ngeemveliso zayo ezikumgangatho ophezulu kunye nezicwangciso ezibanzi zokuthengisa, i-Anta Sports iye yakha ubukho obuqinileyo kwiimarike zasekhaya nezamazwe ngamazwe. Intsebenziswano yophawu kunye neembaleki eziphezulu kunye namaqela ezemidlalo ancede ukwandisa isidima sawo kunye nokwandisa ukubonakala kwawo phakathi kwabathengi.

UXtep ngomnye umdlali obalaseleyo kwishishini lokwenziwa kwempahla yezemidlalo eTshayina. Ngokujolisa kuyilo oluya phambili kwifashoni kunye nezixhobo zokuphucula ukusebenza, iXtep ikhawuleze yaphakama kwintengiso. Intsebenziswano ye-brand kunye nabayili abaphezulu kunye nabantu abadumileyo baye baqinisa ngakumbi isimo sayo njenge-trendsetter kushishino.

Ngelixa aba badlali bamiselweyo besongamela imarike, kukwakho nenani labenzi bempahla yezemidlalo abasezayo e-China abenza amaza abo. Olunye uhlobo olunjalo yiPeak Sports, efumene ingqalelo kuyilo lwayo olutsha kunye nendlela eqhutywa bubuchwephesha kwimpahla yembaleki. I-Peak Sports ikwazile ukukrola i-niche ngokwayo kwimarike yokhuphiswano ngokunikezela ngeemveliso ezizodwa ezihlangabezana neemfuno zabathengi abasebenzayo namhlanje.

Lilonke, ishishini lokwenziwa kwempahla yezemidlalo e-China lifumana ukukhula okukhawulezayo kunye nendaleko, kunye nabadlali abazinzileyo abaqhubeka belawula imarike. Aba bavelisi baphezulu bamisela umgangatho womgangatho, ukusungula izinto ezintsha, kunye nesimbo, kwaye bancedisa ekuqiniseni isidima saseTshayina njengenkokeli yehlabathi kushishino lwempahla yezemidlalo. Njengoko imfuno yabathengi yempahla yezemidlalo ekumgangatho ophezulu iqhubeka nokunyuka, aba badlali baphezulu ngokungathandabuzekiyo baya kuqhubeka nokwenza amaza kunye nokubumba ikamva loshishino.

-Izinto ezintsha kunye neTekhnoloji yokuQhuba iMpumelelo yeempahla zeMidlalo yaseTshayina

Kwiminyaka yakutshanje, iimpahla zezemidlalo zaseTshayina ziqhubela phambili inkqubela phambili kwimarike yehlabathi, ngokusungula izinto ezintsha kunye netekhnoloji eqhuba impumelelo yazo. Ukusuka kuyilo oluphambili ukuya kwizinto eziphambili, aba bavelisi bahlengahlengisa ishishini kwaye bacela umngeni kwiimpawu zemveli zaseNtshona.

Omnye wabadlali abaphambili kolu tshintsho nguLi-Ning, owasekwa ngumdlali we-Olimpiki uLi Ning ngo-1990. Uphawu luye lwafumana ngokukhawuleza ukuthandwa ngenxa yoyilo olunesibindi kunye nobuchwepheshe obutsha. U-Li-Ning usebenzisane neembaleki eziphezulu ezifana ne-NBA star uDwyane Wade, eqinisa ngakumbi isikhundla sakhe njengomdlali ophambili kwimarike yempahla yezemidlalo.

Olunye uphawu olusakhulayo yi-Anta, ebisenza amaza ngeemveliso zayo ezikumgangatho ophezulu kwaye igxile kubuchwephesha. U-Anta utyale imali eninzi kuphando kunye nophuhliso, okukhokelela kwizinto eziphucukileyo ezifana ne-A-Flashfoam system cushioning system, enika induduzo ephezulu kunye nenkxaso kubadlali. Oku kuzinikezela kwizinto ezintsha kuye kwanceda uAnta ukuba abe yintandokazi phakathi kweembaleki eziqeqeshelweyo kunye nabathengi abaqhelekileyo ngokufanayo.

I-Xtep lolunye uphawu lwaseTshayina olufumana ukuwongwa ngoyilo lwayo olunesitayile kunye neempawu zokuphucula ukusebenza. Uphawu lubambisene nabadlali abaphezulu abanjengomdlali we-tennis uCaroline Wozniacki, ebonisa ukuzibophelela kwayo ekugqweseni kwimpahla yezemidlalo. Ukusetyenziswa kwe-Xtep yetekhnoloji ye-cutting-edge, efana namalaphu afaka ukufuma kunye nokwakhiwa okungenamthungo, kuyayenza yahluke kubantu okhuphisana nayo kwaye incede ukuyiseka njengenkokeli kushishino.

Ngokubanzi, abavelisi bezemidlalo baseTshayina babonisa ukuba banokukhuphisana nezona zibalaseleyo kwihlabathi, ngenxa yokugxila kwabo kwizinto ezintsha kunye neteknoloji. Ngokutyala imali kuphando kunye nophuhliso kunye nokusebenzisana nabadlali abaphezulu, ezi mpawu zibeka imigangatho emitsha yokusebenza kunye nesitayela kwishishini. Njengoko beqhubeka nokutyhala imida kunye nomngeni kwiindibano, kuyacaca ukuba abavelisi beempahla zemidlalo baseTshayina balapha ukuze bahlale.

- Amathemba okuKhula kweKamva kuShishino lweZinxibo zeMidlalo zaseTshayina

Ishishini lempahla yezemidlalo e-China likhula ngokukhawuleza kwaye libonisa ithemba lekamva elithembisayo kubo bobabini abavelisi basekhaya nabamazwe ngamazwe. Njengoko imakethi iqhubeka nokukhula, zombini iibrendi ezisekiweyo kunye nezisakhasayo zenza amaza kwishishini, zenza imali kwimfuno eyandayo yeemveliso zezemidlalo ezikumgangatho ophezulu kulo mmandla.

Omnye wabavelisi bempahla yezemidlalo ephezulu e-China ekhokela indlela yi-Anta Sports. Yasekwa ngo-1991, i-Anta ikhule yaba yenye yezona nkampani zinkulu zeempahla zemidlalo kweli lizwe, ezaziwa ngoyilo lwayo olutsha kunye neemveliso ezisebenza kakhulu. Ngokugxila kwitekhnoloji nakwizinto ezintsha, i-Anta ibambe ngempumelelo ingqalelo yabathengi eTshayina nakwamanye amazwe, iqinisa isikhundla sayo njengomdlali ophambili kwimarike yempahla yezemidlalo yehlabathi.

Omnye umdlali ophambili kwishishini lezemidlalo laseTshayina li-Li-Ning, uphawu oluye lwafumana ukuqatshelwa kwamanye amazwe ngoyilo lwalo olukhaliphileyo kunye neteknoloji yokusika. Yasekwa ngowayesakuba ngumthambo we-Olimpiki uLi Ning ngo-1990, uphawu luye lwaba ligama lekhaya e-China, kunye nobukho obunamandla kwimarike yasekhaya. Ngokugxila kumgangatho kunye nokusebenza, i-Li-Ning iye yazinza njengeyona nto iphambili kwishishini lezemidlalo, itsala isiseko sabathengi abathembekileyo kunye negalelo ekukhuleni ngokubanzi kweemarike.

Ukongeza kwi-Anta kunye ne-Li-Ning, abanye abavelisi bezemidlalo e-China nabo benza uphawu lwabo kwishishini. Iibrendi ezifana ne-Xtep kunye ne-361 Degrees ziye zafumana ukuthandwa ngenxa yeminikelo yazo efikelelekayo kodwa enesitayile, ibonelela uluhlu olubanzi lwabathengi kwiidemografi ezahlukeneyo. Ngokugxila kumgangatho, ukufikeleleka, kunye nokutsha, ezi mpawu zikhuphisana ngempumelelo nezigebenga zamazwe ngamazwe kushishino, ziqhuba ukukhula ngakumbi kunye nophuhliso kwimarike yempahla yezemidlalo yaseTshayina.

Amathemba exesha elizayo kumashishini ezemidlalo e-China abukeka eqaqambileyo, ngokukhula okuqhubekayo kunye namathuba okuba abavelisi bandise ubukho babo beemarike. Ngokugxininiswa okukhulayo kwimpilo kunye nokomelela, kunye nokunyuka kwengeniso elahlayo kunye nokuqonda okukhulayo ngokubaluleka kwendlela yokuphila esebenzayo, imfuno yeemveliso zezemidlalo kulindeleke ukuba inyuke kwiminyaka ezayo. Oku kuveza ithuba elibalulekileyo kubo bobabini abavelisi balapha ekhaya nakwamanye amazwe ukuba basebenzise amandla emarike yaseTshayina kwaye bazimise njengabadlali abaphambili kolu shishino.

Ngokubanzi, ishishini lempahla yezemidlalo e-China lilungele ukukhula okuqhubekayo kunye nempumelelo, kunye nabavelisi abaphezulu abahamba phambili kwindlela entsha, ukuyila kunye nokusebenza. Ngokujolisa ekuhlangabezaneni neemfuno zabathengi kunye nokuhlala phambi kweendlela zentengiso, ezi mpawu zimi kakuhle ukuze zenze imali ekukhuleni kokuthandwa kweempahla zemidlalo kulo mmandla kwaye ziqhube ukukhula ngakumbi kwishishini. Njengoko imakethi iqhubeka nokuvela, ikamva lijongeka liqaqambile kubavelisi bempahla yezemidlalo e-China, enamathuba amaninzi okwandisa kunye nempumelelo elundini.

Ukugqitywa

Ukuqukumbela, imarike yempahla yezemidlalo e-China iyakhula, ngenxa yabavelisi abaphezulu abaqhubeka betyhala imida kunye nokubeka iindlela ezintsha. Ngeminyaka eyi-16 yamava kushishino, inkampani yethu izibonele ngokwazo ukukhula okukhawulezayo kunye nezinto ezintsha eziye zaguqula imbonakalo yempahla yezemidlalo eTshayina. Ukusuka kwitekhnoloji yokusika ukuya kwizenzo ezizinzileyo, aba bavelisi bakhokela indlela ekudaleni umgangatho ophezulu, isitayile, kunye neempahla zemidlalo ezisebenzayo ezibonelela ngeemfuno zembaleki kunye nabathengi befashoni ngokufanayo. Njengoko ishishini lempahla yezemidlalo e-China liqhubeka nokuvela, sinokulindela uphuhliso olumnandi ngakumbi kwaba bavelisi baphezulu abenza amaza kwimarike.