Ungaliqala njani igama lakho leSinxibo seMidlalo

Ngaba uyayithanda imidlalo kunye nefashoni? Ngaba ukhe wacinga ukuqala eyakho ibhrendi yesinxibo sezemidlalo? Ukuba kunjalo, ufike endaweni elungileyo. Kweli nqaku, siza kukubonelela ngamanyathelo ayimfuneko kunye neengcebiso malunga nendlela yokuqalisa uphawu lwakho lweempahla zemidlalo. Nokuba ungusomashishini onamava okanye usaqala nje, esi sikhokelo siya kukunceda ujonge kwihlabathi lefashoni yeempahla zemidlalo kwaye ujike umbono wakho ube lishishini eliyimpumelelo. Ke, masingene ngaphakathi kwaye sifunde indlela yokuzisa isinxibo sakho sezemidlalo ebomini!

Uliqala njani igama lakho leSinxibo seMidlalo

Ukuba unomdla wokomelela kunye nefashoni, ukuqala eyakho ibhrendi yeempahla zemidlalo kunokuba lishishini elinika umdla nelinelisayo. Ngokukhula kokuthandwa kwezemidlalo kunye nemfuno eyandayo yesinxibo esinesitayile nesisebenzayo sokuzilolonga, akukhange kubekho xesha lingcono lokusungula owakho umgca weempahla zemidlalo. Nokuba ungumntu othanda ukomelela, umyili wefashoni, okanye usomashishini ojonge ukungena kweli shishini, esi sikhokelo sigcweleyo siya kukunceda ujonge i-ins kunye nokuphuma kokuqala eyakho ibhrendi yesinxibo sezemidlalo.

1. Chaza uphawu lweSazisi sakho

Inyathelo lokuqala ekuqaliseni eyakho ibhrendi yesinxibo sezemidlalo kukuchaza isazisi sophawu lwakho. Yintoni eyahlula ibhrendi yakho kukhuphiswano? Sithini isiphakamiso sakho sokuthengisa esisodwa? Ngaba ujolise kwi-niche ethile ngaphakathi kwintengiso yempahla yezemidlalo, efana nempahla ye-yoga, igiya yokubaleka, okanye i-athleisure? Ngokuchaza isazisi sophawu lwakho, unokunxibelelana ngempumelelo nomyalezo wophawu lwakho kunye nexabiso kubaphulaphuli ojolise kubo.

Kwimpahla yezeMidlalo ye-Healy, ifilosofi yethu yophawu igxile ekuveliseni izinto ezintsha kunye nokusebenza kakuhle. Siyakuqonda ukubaluleka kokwenza umgangatho ophezulu, iimveliso ezintsha eziphuma phambili kukhuphiswano lwemarike. Sikholelwa ekunikezeni izisombululo zeshishini ezisebenzayo ukunika amaqabane ethu inzuzo yokhuphiswano, ethi ekugqibeleni yongeze ixabiso kumashishini abo. Ngokuchaza ifilosofi yethu yohlobo, siyakwazi ukuzahlula kwaye sidibanise nabathengi bethu ekujoliswe kubo kwinqanaba elinzulu.

2. Ukuqhuba uphando lweMarike

Ngaphambi kokuntywila kwihlabathi leempahla zemidlalo, kubalulekile ukwenza uphando olucokisekileyo lwentengiso ukuqonda iintsingiselo zangoku, izinto ezikhethwa ngabathengi, kunye nokhuphiswano lomhlaba. Ngokuhlalutya iindlela zeemarike, unokwazi ukuchonga izithuba kwiimarike kunye namathuba okuhlula. Ukongeza, ngokuqonda iimfuno zabaphulaphuli bakho kunye nezinto ozikhethayo, unokwenza imveliso yakho ilungelelane neemfuno zabo.

Xa sisenza uphando lwentengiso yeHealy Sportswear, sichonge imfuno ekhulayo yesinxibo esinesitayile nesiqhutywa ngumsebenzi esitshintsha ngaphandle komthungo ukusuka kwindawo yokuzivocavoca ukuya esitratweni. Ngokuzingca kule marike ye-niche, sakwazi ukuphuhlisa umgca wemveliso ohambelana nabaphulaphuli bethu kwaye uvelele kwimarike egcwele abantu.

3. Phuhlisa umgca wakho weMveliso

Nje ukuba ube nokuqonda okucacileyo kwesazisi sophawu lwakho kunye nembonakalo yemarike, lixesha lokuphuhlisa umgca wemveliso yakho. Qwalasela izinto ezifana nokukhetha ilaphu, uyilo lobuhle, ukusebenza, kunye nokulinganisa ukwenza ingqokelela edibeneyo kunye nenyanzelo yempahla yezemidlalo. Nokuba uyila esakho isinxibo okanye usebenzisana nabavelisi, kubalulekile ukubeka phambili umgangatho kunye nobuchule bobugcisa ukuhambisa imveliso yeprimiyamu kubathengi bakho.

Kwimpahla yezemidlalo ye-Healy, siyazingca ngendlela yethu enobuchule ekuphuhliseni imveliso. Ukusuka ekufuneni amalaphu asebenza ngokuphezulu ukuya ekusebenzisaneni nabaqulunqi abanamava, siqinisekisa ukuba yonke imveliso ekuqokeleleni kwethu ibandakanya ukuzibophelela kwebrendi yethu ekwenzeni izinto ezintsha kunye nokugqwesa. Ngokubeka phambili umgangatho kunye nengqalelo kwiinkcukacha, siyakwazi ukuhambisa iimpahla zemidlalo ezihlangabezana neemfuno zabathengi bethu abaqondayo.

4. Misela uphawu lwakho

Nje ukuba ugqibe umgca wemveliso yakho, lixesha lokuseka ubukho bebhrendi yakho. Oku kubandakanya ukudala ibali le-brand elinyanzelisayo, ukuphuhlisa isazisi esibonakalayo esiqinileyo kunye nelogo, kunye nokwakha ubukho be-intanethi ngewebhusayithi kunye namajelo eendaba ezentlalo. Ngokunxibelelana ngempumelelo nomyalezo webhrendi yakho kunye neenqobo ezisemgangathweni, unokuhlakulela ukulandela ngokunyanisekileyo abathengi abahambelana ne-ethos yebhrendi yakho.

Kwimpahla yezemidlalo ye-Healy, sityale imali ekudaleni ubukho bophawu olomeleleyo olubonisa ukuzibophelela kwethu ekuqaliseni izinto ezintsha kunye nokusebenza. Ukusuka kwilogo yethu ebukekayo kunye nezixhobo zokuthengisa ukuya kumxholo wethu wemidiya yoluntu, sizama ukuhambisa isazisi sophawu lwethu kunye nexabiso kubaphulaphuli esijolise kubo. Ngokwenza umfanekiso we-brand odibeneyo kunye nokunyanzeliswa, siyakwazi ukuzihlula kwaye sidibanise nabathengi bethu kwinqanaba elinentsingiselo.

5. Hlakulela iNtsebenziswano yobuChule

Njengoko useka ibhrendi yakho, cinga ngokuhlakulela intsebenziswano kunye nabathengisi, abaphembeleli, kunye nemibutho yokuqina ukuze ukwandise ukufikelela kunye nokubonakala kwebhrendi yakho. Ngokusebenzisana namaqabane anengqondo efanayo, ungangena kwiimarike ezintsha, uphakamise abaphulaphuli babo, kwaye womeleze ukuthembeka kwebrendi yakho kushishino. Nokuba kukusebenzisana nomntu okhuthaza ukomelela ukukhuthaza iimveliso zakho okanye ukufumana indawo yokuthengisa ngeendawo zomthambo we-boutique, ubuhlakani obucwangcisiweyo bunokunceda ukuphakamisa uphawu lwakho lube phezulu.

KwaHealy Sportswear, siyawaqonda amandla obuhlakani bobuhlakani ekukhuliseni ubukho bophawu lwethu kunye nokufikelela. Ngokubambisana nabathengisi abathembekileyo kunye nabaphembeleli bokuqina, siye sakwazi ukwazisa uphawu lwethu kubaphulaphuli abatsha kwaye someleza ukuthembeka kwethu kushishino lwempahla yezemidlalo. Ngokuhlakulela intsebenziswano enentsingiselo, siyakwazi ukubeka i-Healy Sportswear njengempahla ethembekileyo nefunwayo kwimarike.

Ukuqukumbela, ukuqala eyakho ibhrendi yempahla yezemidlalo kufuna indibaniselwano yothando, ukuyila, kunye nocwangciso lobuchule. Ngokuchaza isazisi sophawu lwakho, ukwenza uphando olucokisekileyo lwentengiso, ukuphuhlisa umgca wemveliso onyanzelisayo, ukuseka ubukho bophawu lwakho, kunye nokuhlakulela intsebenziswano enobuchule, unokuseta uhlobo lwakho lwempahla yezemidlalo luphumelele kukhuphiswano lwentengiso. Nokuba uyila isinxibo esisebenzayo sabathandi beyoga okanye udala izixhobo eziqhutywa kukusebenza, isitshixo sempumelelo sikukuzisa iimveliso ezintsha, ezikumgangatho ophezulu ezihambelana nabaphulaphuli bakho. Ngokucwangcisa ngononophelo kunye nokuzinikela, unokuguqula umbono wakho wohlobo lwempahla yezemidlalo ube lishishini elikhulayo elixhobisayo kwaye likhuthaze abathanda ukomelela kwihlabathi liphela.

Ukugqitywa

Ukuqukumbela, ukuqala eyakho ibhrendi yesinxibo sezemidlalo ngumzamo kodwa unomvuzo. Ngezicwangciso ezichanekileyo kunye nendlela, unokuseka ishishini eliphumelelayo kushishino lwempahla yezemidlalo ekhuphisanayo. Ngokujolisa kumgangatho, ukwahlula, kunye nokwakha igama eliqinileyo lebhrendi, unokutsala abathengi abathembekileyo kwaye ukrole i-niche yohlobo lwakho. Ngeminyaka eyi-16 yamava kushishino, siyayiqonda ins kunye nokuphuma kokuqala kunye nokukhulisa uphawu lwempahla yezemidlalo, kwaye silapha ukukuxhasa kuhambo lwakho oluya empumelelweni. Ke, qhubeka, thatha umtsi, kwaye ujike ukuthanda kwakho iimpahla zemidlalo zibe lishishini elikhulayo. Umnqweno omhle