HEALY - PROFESSIONAL OEM/ODM & CUSTOM SPORTSWEAR MANUFACTURER
Na u ntse u batla liaparo tsa boleng bo holimo tse kopanyang setaele le ts'ebetso? U se ke ua sheba hole! Sehloohong sena, re tla u tsebisa ka baetsi ba liaparo tse holimo tsa boikoetliso tseo u hlokang ho li tseba. Ho tloha ho theknoloji e tsoetseng pele ho ea ho meralo e ncha, lihlahisoa tsena li fetola tsela eo re sebetsang ka eona. Tsoela pele ho bala ho fumana mekhoa ea morao-rao ea feshene ea boikoetliso 'me u fumane lisebelisoa tse loketseng ho ntlafatsa mokhoa oa hau oa bophelo.
Lefatšeng le potlakileng la liaparo tsa ho ikoetlisa, ho na le mefuta e mengata ea lihlahisoa tse hlōlisanang ho ea holimo indastering. Ho tloha ho li-giants tse sebetsang tse kang Nike le Adidas ho ea ho lik'hamphani tse ntseng li tsoela pele tse kang Lululemon le Under Armor, ha ho na khaello ea likhetho bakeng sa bareki ba batlang ho lula ba le setaele ba bile ba phutholohile nakong ea boikoetliso ba bona.
E 'ngoe ea bahlahisi ba ka sehloohong ba liaparo tsa ho ikoetlisa indastering ke Nike. E tsebahala ka meralo ea eona e ncha le lihlahisoa tsa boleng bo holimo, Nike esale e le setsi sa matla 'marakeng oa liaparo tse sebetsang ka lilemo tse mashome. Liaparo tsa bona tse pharalletseng tsa liatleletiki, ho kenyelletsa le ntho e 'ngoe le e 'ngoe ho tloha lieta ho ea ho borikhoe ba yoga, li tiisa hore baatlelete ba maemo ohle ba ka fumana se loketseng litlhoko tsa bona ka bomong. Ka ho tsepamisa maikutlo ho ts'ebetsong le thekenoloji, Nike e ntse e tsoela pele ho sutumelletsa meeli ea se ka khonehang lefatšeng la liaparo tsa ho ikoetlisa.
Sebapali se seng sa bohlokoa indastering ea liaparo tsa boikoetliso ke Adidas. Ka ho hatelloa ka matla ho setaele le ts'ebetso ea bobeli, Adidas e fetohile e ratoang haholo har'a baatlelete le bareki ba ratang feshene ka ho tšoanang. Letšoao la bona la methalo e meraro le saena le hlokomeleha hang-hang, 'me boitlamo ba bona ba ho tšoarella le boikarabello ba sechaba bo entse hore ba be le balateli ba inehetseng. Ho sa tsotellehe hore na u ea setsing sa boikoetliso kapa u etsa mesebetsi e itseng, Adidas e u koahetse ka mefuta e mengata ea liaparo tse sebetsang.
Lululemon ke mofuta o mong o hlahelletseng indastering ea liaparo tsa boikoetliso. E tsejoa ka liaparo tsa bona tsa boleng bo phahameng ba yoga le mekhoa e metle ea lipapali tsa lipapali, Lululemon e iketselitse sebaka sa ho ea ho motho ea chesehelang boikoetliso ba feshene pele. Ho tsepamisa maikutlo ha bona boiketlong le ho feto-fetoha ha maemo ho entse hore ba ratoa har'a batho ba etsang yoga le ba ikoetlisang ka mokhoa o ts'oanang, 'me boitlamo ba bona ba mekhoa e metle ea tlhahiso bo entse hore e be bareki ba tšepahalang.
Under Armor ke moetsi e mong ea holimo oa liaparo tsa ho ikoetlisa ea ntseng a etsa maqhubu indastering. Ka ho shebana le ts'ebetso le boqapi, Under Armor e thehile mola oa liaparo tse sebetsang tse ntle ebile li sebetsa. Ho tloha masela a hakang mongobo ho isa ho theknoloji ea ho hatella, lihlahisoa tsa tsona li etselitsoe ho thusa baatlelete hore ba sebetse hantle ka hohle kamoo ba ka khonang. Ka mefuta e mengata ea likhetho bakeng sa banna, basali le bana, Under Armor e na le ho hong ho e mong le e mong ea batlang ho ntlafatsa papali ea bona ea boikoetliso.
Qetellong, indasteri ea liaparo tsa boikoetliso e lula e fetoha, 'me libapali tse ncha tse ntseng li hlaha le tse thehiloeng li ntse li hatella meeli ea se ka khonehang. Hore na o batla liaparo tse sebetsang hantle haholo kapa likhetho tsa setaele tsa liatleletiki, ha ho na khaello ea bahlahisi ba liaparo tsa boikoetliso tse holimo tseo u ka khethang ho tsona. Ho tloha ho Nike le Adidas ho ea Lululemon le Under Armor, lihlahisoa tsena li etella pele indastering le ho beha boemo bo botle ba ho apara liaparo tsa 'mele. Lula u le setaele, u lule u phutholohile, 'me ho bohlokoa ka ho fetisisa, lula u le mafolofolo le baetsi ba liaparo tse holimo tsa ho ikoetlisa indastering.
Ha indasteri ea boikoetliso e ntse e eketseha, tlhoko ea liaparo tsa boleng bo holimo ha e so ka e phahama. Baetsi ba maemo a holimo ba lula ba sutumelletsa meeli ea theknoloji le lisebelisoa ho theha liaparo tse sebetsang tse eketsang ts'ebetso, boiketlo le setaele. Sehloohong sena, re tla hlahloba baetsi ba liaparo tse phahameng ka ho fetisisa tsa ho ikoetlisa tse etellang pele indastering ka meralo ea bona ea morao-rao le lisebelisoa tse tsoetseng pele.
E 'ngoe ea baetsi ba liaparo tsa boikoetliso ba tsebahalang haholo ke Nike. Nike e na le histori e telele ea ho etsa liaparo tsa boleng bo holimo tsa liatleletiki, 'me boitlamo ba bona ba ho ntlafatsa bo bonahala tšebelisong ea bona ea theknoloji e tsoetseng pele le thepa. Ka mohlala, theknoloji ea Nike's Dri-FIT, e etselitsoe ho tlosa mofufutso le ho boloka baatlelete ba omme ba bile ba phutholohile nakong ea ho ikoetlisa. Lesela lena le phunyang mongobo le entsoe ka motsoako oa polyester le spandex, le etsa hore le be bobebe, le phefumolohe le ho otlolla.
Moetsi e mong ea ka sehloohong oa liaparo tsa ho ikoetlisa ke Lululemon. E tsebahala ka liaparo tsa bona tse sebetsang hantle le tse sebetsang, Lululemon e lula e sutumelletsa meeli ea moralo le theknoloji. E 'ngoe ea lisebelisuoa tsa bona tsa ho saena ke Luon, motsoako oa nylon le Lycra e koalang mongobo, e phefumolohang, le e bonolo haholo ha e ama. Lululemon e boetse e kenyelletsa likarolo tse ncha tse kang seams se bataletseng, lipokotho tse patiloeng, le litsela tse 'nè tse otlolohileng meralong ea tsona ho netefatsa ts'ebetso e nepahetseng le matšeliso.
Under Armor ke moetsi e mong ea ka holimo oa liaparo tsa ho ikoetlisa ea tsebahalang ka liaparo tsa hae tse phahameng tsa lipapali. Under Armor e sebelisa mahlale a morao-rao a kang UA HeatGear le UA ColdGear ho laola mocheso oa 'mele le ho boloka baatlelete ba phutholohile maemong afe kapa afe. UA HeatGear e etselitsoe ho tlosa mofufutso le ho boloka baatlelete ba pholile ba bile ba omme, ha UA ColdGear e etselitsoe ho boloka baatlelete ba futhumetse le ho sirelelitsoe maemong a leholimo a batang. Under Armor e boetse e sebelisa theknoloji ea compression meralong ea bona ho ntlafatsa phallo ea mali, ho fokotsa mokhathala oa mesifa le ho ntlafatsa ts'ebetso.
Adidas ke moetapele oa lefats'e ka bophara indastering ea liaparo tsa boikoetliso, 'me boitlamo ba bona ba ho nchafatsa bo bonahala ts'ebelisong ea bona ea thepa le mahlale a tsoetseng pele. Ka mohlala, theknoloji ea Adidas ea Climacool e etselitsoe ho fana ka tsamaiso ea moea le mongobo ho boloka baatlelete ba pholile ba bile ba omme nakong ea boikoetliso bo matla. Lesela le entsoe ka motsoako oa polyester le spandex, ho etsa hore e be bobebe, e phefumolohe ebile e otlolohile. Adidas e boetse e kenyelletsa likarolo tse kang liphanele tsa mesh, lintlha tse bonahatsang, le kaho e se nang moeli meralong ea bona ho eketsa ts'ebetso le boiketlo.
Qetellong, baetsi ba liaparo tsa boikoetliso ba maemo a holimo ba lula ba sutumelletsa meeli ea theknoloji le lisebelisoa ho theha liaparo tse ncha tse eketsang ts'ebetso, boiketlo le setaele. Ho tloha thekenoloji ea Nike's Dri-FIT ho ea ho Lululemon's Luon lesela ho ea Under Armour's UA HeatGear le Adidas 'Climacool thekenoloji, bahlahisi bana ba holimo ba beha maemo a bokhabane indastering ea liaparo tsa boikoetliso. Hore na o semathi se hloahloa kapa mohlabani oa mafelo-beke, ho tsetela ka liaparo tsa boleng bo holimo tse tsoang ho bahlahisi bana ba holimo ho tla ntlafatsa ts'ebetso ea hau le ho isa boikoetliso ba hau boemong bo bong.
Lilemong tsa morao tjena, indasteri ea liaparo tsa boikoetliso e bone phetoho e kholo molemong oa ts'ebetso le mekhoa e metle ea tikoloho. Bahlahisi ba bangata ba liaparo tsa boikoetliso ba maemo a holimo ba hlokometse tlhokahalo e ntseng e eketseha ea lihlahisoa tse hlokomelang tikoloho 'me ba ntse ba nka mehato ea ho fokotsa tšusumetso ea bona lefatšeng.
K'hamphani e 'ngoe e joalo e etellang pele tsela ea ho apara hantle ke Patagonia. E tsebahala ka lisebelisoa tsa eona tsa boleng bo holimo tsa kantle, Patagonia le eona e entse boitlamo ba ho tšoarella mekhoeng ea bona ea liaparo. Khamphani e sebelisa thepa e tsosolositsoeng lihlahisoa tsa bona tse ngata, ho kenyeletsoa le line ea bona e tsebahalang ea liaparo tse sebetsang. Ka ho sebelisa thepa e nchafalitsoeng, Patagonia e khona ho fokotsa bongata ba litšila tse hlahisoang le ho fokotsa ts'epo ea bona ho mehloli ea moroetsana.
Moetsi e mong oa liaparo tsa boikoetliso o etsang maqhubu indastering ke Adidas. Senatla sena sa liaparo tsa lipapali se kentse tšebetsong boikitlaetso bo bongata ba moshoelella, ho kenyeletsoa bolekane ba bona le Parley for the Oceans. Ka tšebelisano-'moho ena, Adidas e khona ho etsa liaparo le lieta tse entsoeng ka polasetiki ea leoatle e sebelisoang hape, ho thusa ho fokotsa bongata ba tšilafalo ea polasetiki maoatleng a rona. Ho feta moo, Adidas e boetse e ikemiselitse ho sebelisa k'hothone e tsitsitseng lihlahisoa tsa bona, ho fokotsa ts'ebetso ea bona ea tikoloho.
Nike ke sebapali se seng se seholo indastering ea liaparo tsa boikoetliso e shebaneng le ho tšoarella. Khampani e ipehetse lipakane tse kholo tsa ho fokotsa carbon footprint ea bona le ho eketsa tšebeliso ea thepa e tsitsitseng lihlahisoa tsa bona. Nike e boetse e hlahisitse letoto la lieta tse entsoeng ka thepa e tsosolositsoeng, e tsoelang pele ho bontša boitlamo ba bona ba ho boloka botsitso.
Ho phaella ho lik'hamphani tsena tse kholoanyane, ho boetse ho na le bahlahisi ba 'maloa ba banyenyane ba apereng liaparo tse nang le tšusumetso e kholo indastering. Lihlahisoa tse kang Outdoor Voices le Girlfriend Collective li ntse li tsebahala ka lebaka la mekhoa ea tsona e tsitsitseng le boitlamo ba ho sebelisa thepa e bolokang tikoloho. Hangata lik'hamphani tsena li sebelisa thepa e tsosolositsoeng le mekhoa e metle ea ho etsa liaparo ho etsa liaparo tsa boleng bo holimo tse ntle le tse tšoarellang.
Ka kakaretso, phetoho e lebisang botsitso indastering ea liaparo tsa boikoetliso ke nts'etsopele e ntle bakeng sa bareki le polanete. Ka ho ts'ehetsa lik'hamphani tse etelletsang pele mekhoa ea ho boloka tikoloho, bareki ba ka ikutloa ba thabile ka lihlahisoa tseo ba li rekang le phello eo ba nang le eona tikolohong. Ha baetsi ba liaparo tsa boikoetliso ba 'mele ba tsepamisitse maikutlo ho tsitsitseng, re ka lebella ho bona lihlahisoa tse ncha le tse sebetsang hantle tsa tikoloho li fihla' marakeng lilemong tse tlang.
Indasteri ea liaparo tsa boikoetliso e bone keketseho e kholo ea botumo lilemong tse 'maloa tse fetileng, e matlafalitsoeng ke ho tsepamisa maikutlo ho ntseng ho hola ho bophelo bo botle le bophelo bo botle har'a bareki. Kaha batho ba bangata ba batla ho kenyelletsa boikoetliso mesebetsing ea bona ea letsatsi le letsatsi, tlhoko ea liaparo tsa setaele le tse sebetsang hantle e eketsehile. Ka lebaka leo, bahlahisi ba bangata ba hlahile ho fihlela tlhoko ena, ba fana ka lihlahisoa tse ngata tse etselitsoeng ho thusa batho ka bomong ho shebahala le ho ikutloa ba le betere nakong ea boikoetliso ba bona.
E 'ngoe ea mekhoa ea bohlokoa e tsamaisang katleho ea baetsi ba liaparo tsa boikoetliso ke ho phahama ha litšebelisano tsa batho ba tummeng le tšebelisano-'moho ea ba susumetsang. Ka ho ikopanya le batho ba tsebahalang lefatšeng la boikoetliso le boithabiso, lihlahisoa tsena li khona ho fihlela bamameli ba bangata le ho hlahisa buzz ho potoloha lihlahisoa tsa bona. Ka mohlala, baatlelete ba boemo bo phahameng ba kang Serena Williams le LeBron James ba sebelisane le bahlahisi ba ka sehloohong ba liaparo tsa ho ikoetlisa ho iketsetsa mekhoa ea ho ikoetlisa, ho hula tsebo ea bona le tšusumetso ea bona ho hohela bareki.
Ntle le tšebelisano-'moho ea batho ba tummeng, bahlahisi ba bangata ba liaparo tsa boikoetliso ba boetse ba sebetsa le ba susumetsang mecha ea litaba ea sechaba ho ntšetsa pele lihlahisoa tsa bona ho bamameli ba bacha, ba nang le tsebo ea digital. Ka ho eketsa phihlello le boitlamo ba batho ba tummeng ba mecha ea litaba ea sechaba, lihlahisoa tsena li khona ho hokahana le bareki ka tsela ea 'nete le e amanang le tsona, ho tsamaisa thekiso le botšepehi ba brand nakong eo.
Empa ka ntle ho melemo ea ho bapatsa le ho bapatsa ea litšebelisano tsena, litšebelisano tsa batho ba tummeng le ba nang le tšusumetso li boetse li tlisa boemo ba botsebi le bots'epehi ho lihlahisoa ka botsona. Ka ho sebetsa le batho bao e leng litsebi tšimong ea bona, baetsi ba liaparo tsa ho ikoetlisa ba ka etsa bonnete ba hore lihlahisoa tsa bona ha li na setaele feela le tse tloaelehileng, empa li boetse li sebetsa ebile li tsamaisoa ke ts'ebetso. Tsepamiso ena ea boleng le boqapi e thusitse mefuta e mengata ea limmaraka hore e hlahelle 'marakeng o nang le batho ba bangata, e leng ho etsang hore e be balateli ba tšepahalang ba bareki ba ikemiselitseng ho sebelisa chelete e ngata lihlahisoa tsa bona.
Ehlile, leha litšebelisano tsa batho ba tummeng le litšebelisano tsa ba susumetsang li le bohlokoa bakeng sa ho khanna thekiso le tlhokomeliso ea lebitso, ke karolo e le 'ngoe feela ea papali bakeng sa baetsi ba liaparo tsa boikoetliso. Ho atleha e le kannete indastering ena ea tlholisano, lihlahisoa le tsona li tlameha ho shebana le nts'etsopele ea lihlahisoa, taolo ea boleng le litšebeletso tsa bareki. Ka ho lula ba fana ka lihlahisoa tsa boleng bo holimo tse fihlelang litlhoko le litebello tsa 'maraka oo ba o lebelletseng, baetsi ba liaparo tsa boikoetliso ba ka iketsetsa botumo ba bokhabane bo tla boloka bareki ba khutla bakeng sa ho feta.
Qetellong, indasteri ea liaparo tsa 'mele e atleha ka lebaka la karolo e kholo ea boiteko ba baetsi ba mekhoa e mecha le ba nahanang pele ba ikemiselitseng ho sutumelletsa meeli ea moralo le ts'ebetso. Ka ho sebelisana 'moho le batho ba tummeng le ba susumetsang, lihlahisoa tsena li khona ho hokahana le bareki ka boemo bo tebileng le ho tsamaisa thekiso 'marakeng oa tlholisano. Ha indasteri e ntse e tsoela pele ho fetoha, ho tla ba monate ho bona hore na litšebelisano tsena li fetoha joang le hore na li tla theha bokamoso ba ho ikoetlisa joang.
Baetsi ba liaparo tsa 'mele ba' nile ba laola 'maraka ka liqapi tsa bona tse ncha le lihlahisoa tsa boleng bo phahameng. Baetsi bana ba holimo ha baa theha boteng bo matla ba mabenkele feela empa ba boetse ba entse letšoao liforomong tsa marang-rang. Sehloohong sena, re tla hlahlobisisa boteng ba mabenkele le li-platform tsa marang-rang tsa baetsi ba liaparo tsa boikoetliso tse holimo tseo u hlokang ho li tseba.
E 'ngoe ea bahlahisi ba ka sehloohong ba liaparo tsa ho ikoetlisa indastering ke Nike. E tsebahala ka logo ea eona ea swoosh le meralo e ncha, Nike e na le mabenkele a matla le mabenkele a eona a maemo a holimo a fumanehang libakeng tse holimo ho pota lefatše. Letšoao le boetse le atlehile ho atolosa phihlello ea lona ka tšebelisano 'moho le baatlelete ba hloahloa le batho ba tummeng, ho hohela bareki ba tšepahalang ka liaparo tsa bona tse sebetsang hantle le tse sebetsang.
Ntle le mabenkele a eona a litene le a seretse, Nike e na le sethala se matla sa marang-rang se lumellang bareki ho reka liaparo tsa bona tsa boikoetliso tseo ba li ratang ho tsoa boiketlong ba malapa a bona. Webosaete ea semmuso ea mofuta ona e bonolo ho basebelisi 'me e fana ka lihlahisoa tse fapaneng, ho tloha ho lieta ho ea ho lisebelisoa tsa boikoetliso, e leng se etsang hore e be sebaka se le seng bakeng sa bohle ba chesehelang boikoetliso ba 'mele.
Moetsi e mong ea tummeng oa liaparo tsa boikoetliso ke Adidas. Ka lets'oao la eona le ikhethileng la mela e meraro 'me e tsepamisitse maikutlo ho meralo e tsamaisoang ke ts'ebetso, Adidas e iketselitse sebaka se setle' marakeng. Letšoao lena le na le boteng bo matla ba mabenkele le mabenkele a lona a holimo le tšebelisano 'moho le barekisi ba ka sehloohong lefatšeng ka bophara. Adidas e boetse e kentse mokhoa o ntseng o hola oa moaparo oa lipapali, o fana ka liaparo tsa setaele le tse phutholohileng tse ka apesoang kahare le kantle ho boikoetliso.
Adidas e boetse e tsetetse haholo sethaleng sa eona sa Marang-rang, se nang le sebaka sa marang-rang se bonolo sa basebelisi se nang le pokello e pharalletseng ea liaparo tsa boikoetliso bakeng sa banna, basali le bana. Lebenkele la marang-rang la mofuta ona le fana ka mokhoa o bonolo oa ho tsamaea, likhetho tse sireletsehileng tsa ho lefa, le thomello e potlakileng, e leng se etsang hore e be khetho e bonolo bakeng sa bareki ba batlang ho reka liaparo tsa boikoetliso inthaneteng.
Under Armor ke moetsi e mong ea holimo oa liaparo tsa boikoetliso e hapileng tlhokomelo ea bareki ka meralo ea eona e ncha le lisebelisoa tse sebetsang hantle haholo. Letšoao lena le na le boteng bo matla ba mabenkele le mabenkele a eona a liphatlalatso le tšebelisano 'moho le barekisi ba ka sehloohong, ho etsa hore e fihlellehe habonolo ho bareki lefatšeng ka bophara. Tlas'a maikutlo a Armour holim'a masela a tsamaisoang ke theknoloji le ho lekana hantle ho amme baatlelete le batho ba chesehelang boikoetliso ba 'mele ka ho tšoanang, ho thehile balateli ba tšepahalang ba mofuta ona.
Mabapi le boteng ba marang-rang, Under Armor e na le sebaka sa marang-rang se hlophisitsoeng hantle se bonts'ang likoleke tsa sona tsa morao-rao mme se fana ka litheko tse ikhethileng ho bareki ba marang-rang. Sethala sa marang-rang sa marang-rang se boetse se lumella bareki ho iketsetsa boiphihlelo ba bona ba ho reka ka ho theha liak'haonte le ho boloka lintho tseo ba li ratang bakeng sa ho li reka nakong e tlang, ba kenyelletse maikutlo a ho ikemela ho boiphihlelo ba ho reka inthaneteng.
Qetellong, baetsi ba liaparo tse holimo tsa ho ikoetlisa ba thehile boteng bo matla ba mabenkele le li-platform tsa marang-rang ho hlokomela litlhoko tsa bareki ba bona. Ka meralo ea bona e ncha, lihlahisoa tsa boleng bo holimo, le likhetho tse bonolo tsa ho reka, lihlahisoa tsena li fetohile libaka tsa batho ba chesehelang boikoetliso ba 'mele ba batlang liaparo tsa setaele le tse sebetsang hantle.
Qetellong, baetsi ba liaparo tsa boleng bo holimo ba totobalitsoeng sengolong sena ba ipakile e le baetapele indastering, ba fana ka liaparo tsa boleng bo holimo, tsa setaele le tse sebetsang bakeng sa batho ba chesehelang boikoetliso lefatšeng ka bophara. Ka boiphihlelo ba lilemo tse 16, k'hamphani ea rona e iketselitse botumo ba bokhabane indastering, e lula e fana ka lihlahisoa tse ncha le tse tsoetseng pele tse hlokomelang litlhoko tse fapaneng tsa bareki ba rona. Ha tlhoko ea liaparo tsa boikoetliso e ntse e hola, hoa tšelisa ho tseba hore ho na le bahlahisi ba tsebahalang joalo ka rona ba ikemiselitseng ho thusa batho ka bomong ho fihlela sepheo sa bona sa ho ikoetlisa ha ba ntse ba shebahala ba le motle ts'ebetsong. Lula u le malala-a-laotsoe bakeng sa liphetoho tse ling tse thabisang tse tsoang k'hamphaning ea rona ha re ntse re tsoela pele ho hatella meeli ea mekhoa e metle ea ho apara hantle.