Abavelisi beZinxibo eziPhezulu oFuneka Uyazi Ngabo

Ngaba ukhangela ukunxiba okukumgangatho ophezulu odibanisa isitayile kunye nokusebenza? Ungajongi ngokubhekele phaya! Kweli nqaku, siya kukwazisa kubenzi bempahla yokunxiba ekufanele ukuba uyazi. Ukusuka kwitekhnoloji ekumgangatho ophezulu ukuya kuyilo oluyilayo, ezi mpawu ziguqula indlela esisebenza ngayo. Funda ukuze ufumane iindlela zamva nje zefashoni yokuqina kwaye ufumane izixhobo ezifanelekileyo zokuphucula indlela yakho yokuphila.

Amanqaku aphambili okuNxitywa kweFitness kwiShishini

Kwihlabathi elikhawulezayo lokunxiba lomzimba, kukho inkitha yeebrendi ezilwela indawo ephezulu kushishino. Ukusuka kwizigebenga zeempahla ezisebenzayo ezifana ne-Nike kunye ne-Adidas ukuya kwiinkampani ezizayo ezinje ngeLululemon kunye ne-Under Armour, akukho kunqongophala kokhetho kubathengi abafuna ukuhlala besitayile kwaye bekhululekile ngexesha lokuzilolonga.

Omnye wabavelisi abahamba phambili bempahla yokunxiba kwishishini yiNike. Eyaziwayo ngoyilo lwabo olutsha kunye neemveliso ezikumgangatho ophezulu, i-Nike ibiyindawo yamandla kwimarike yempahla esebenzayo amashumi eminyaka. Uluhlu lwabo olubanzi lweengubo zezemidlalo, kubandakanya yonke into ukusuka kwizihlangu zokubaleka ukuya kwiibhulukhwe ze-yoga, iqinisekisa ukuba iimbaleki zawo onke amanqanaba zinokufumana eyona nto ifanelekileyo kwiimfuno zabo. Ngokugxininisa ekusebenzeni kunye nobuchwepheshe, i-Nike iyaqhubeka nokutyhala imida yezinto ezinokwenzeka kwihlabathi leengubo zokufaneleka.

Omnye umdlali ophambili kwishishini lokunxiba lomzimba ngu-Adidas. Ngokugxininisa ngamandla kuzo zombini isitayile kunye nokusebenza, i-Adidas iye yaba yintandokazi phakathi kweembaleki kunye nabathengi abanomdla ngokufanayo. Utyikityo lwabo olunemigca emithathu uphawu luphawuleka ngoko nangoko, kwaye ukuzinikela kwabo kuzinzo kunye noxanduva lwentlalo kubenze balandela ngokuzinikela. Nokuba ubetha kwindawo yokuzivocavoca okanye ubaleka uhambo, i-Adidas ikugubungele ngoluhlu olubanzi lweenketho zokunxiba ezisebenzayo.

I-Lululemon yenye i-brand standout kwi-fitness wear industry. Eyaziwayo ngeempahla zabo ze-yoga eziphezulu kunye noyilo lwe-alleisure e-sleek, uLululemon uye wazenzela i-niche njengendawo yokuya kwi-fashion-forward fitness enthusiast. Ukugxila kwabo ekuthuthuzeleni nasekusebenziseni izinto ezininzi kubenze baba yintandokazi phakathi kweyogis kunye nabenza umthambo ngokufanayo, kwaye ukuzinikela kwabo kwizenzo zokwenziwa kweenqobo ezisesikweni kuye kwabenza baba ngabathengi abathembekileyo.

Ngaphantsi kweSikrweqe somnye umenzi wokunxiba wokuqina owenza amaza kwishishini. Ngokugxila ekusebenzeni kunye nokutsha, i-Under Armor idale umgca wempahla esebenzayo enesitayile kunye nesebenzayo. Ukusuka kumalaphu afaka ukufuma ukuya kwitekhnoloji yoxinzelelo, iimveliso zabo ziyilelwe ukunceda iimbaleki ziqhube kakuhle. Ngoluhlu olubanzi lweenketho zamadoda, abafazi, kunye nabantwana, i-Under Armor inento yakhe wonke umntu ojonge umdlalo wabo wokuqina.

Ukuqukumbela, ishishini lokunxiba lokufaneleka lihlala livela, kunye neempawu ezintsha ezivelayo kunye nabadlali abazinzileyo bahlala betyhala imida yento enokwenzeka. Nokuba ujonge isinxibo esisebenzayo esisebenzayo okanye ukhetho lokubaleka olunesitayile, akukho kunqongophala kwabavelisi bezinxibo eziphezulu abanokukhetha kuzo. Ukusuka ku-Nike kunye ne-Adidas ukuya eLululemon kunye ne-Under Armor, ezi mveliso zihamba phambili kwishishini kunye nokubeka umgangatho wokugqwesa kwimpahla yokufaneleka. Hlala unesitayile, hlala ukhululekile, kwaye okona kubaluleke kakhulu, hlala usebenza kunye nabavelisi abanxibayo abaphezulu kwishishini.

Ubuchwephesha bokuQala kunye neZixhobo eziSetyenziswa ngabavelisi abaPhezulu

Njengoko ishishini lokomelela liqhubeka likhula, imfuno yokunxiba ekumgangatho ophezulu ayizange ibe phezulu. Abavelisi abaphezulu bahlala betyhala imida yetekhnoloji kunye nemathiriyeli ukwenza iimpahla ezintsha ezisebenzayo ezandisa ukusebenza, intuthuzelo kunye nesimbo. Kule nqaku, siza kuphonononga abavelisi abaphezulu bempahla ehambelanayo abahamba phambili kwishishini kunye noyilo lwabo lokusika kunye nezinto eziphambili.

Omnye wabavelisi bempahla yokuqina abaziwayo kakhulu yiNike. I-Nike inembali ende yokudala iimpahla zezemidlalo ezikumgangatho ophezulu, kwaye ukuzinikela kwabo kwizinto ezintsha kubonakala ekusebenziseni kwabo ubugcisa obuphezulu kunye nezixhobo. Itekhnoloji ye-Nike ye-Dri-FIT, umzekelo, yenzelwe ukosula ukubila nokugcina iimbaleki zomile kwaye zikhululekile ngexesha lokuzilolonga. Eli laphu ligquma ukufuma lenziwe ngomxube wepolyester kunye nespandex, nto leyo eyenza ukuba ibekhaphukhaphu, iphefumle kwaye yolule.

Omnye umenzi ohamba phambili wokunxiba ukufaneleka nguLululemon. Eyaziwayo ngeempahla zabo ezisebenzayo kunye nezisebenzayo, uLululemon uhlala etyhala imida yoyilo kunye neteknoloji. Esinye sezixhobo zabo zokutyikitya yiLuon, umdibaniso wenayiloni kunye neLycra egquma ukufuma, ephefumlayo, kwaye ithambe kakhulu ekuchukumiseni. I-Lululemon iphinda ifake izinto ezintsha ezifana ne-flat seams, iipokethi ezifihliweyo, kunye neendlela ezine zokwelula kwizicwangciso zazo zokuqinisekisa ukusebenza kakuhle kunye nokuthuthuzela.

Ngaphantsi kweSikrweqe somnye umenzi wokunxiba wokuzilolonga owaziwayo ngokunxiba iimpahla ezikumgangatho ophezulu. Ngaphantsi kweSikrweqe sisebenzisa itekhnoloji ye-cutting-edge efana ne-UA HeatGear kunye ne-UA ColdGear ukulawula ubushushu bomzimba kunye nokugcina iimbaleki zikhululekile kuzo naziphi na iimeko. I-UA HeatGear yenzelwe ukosula ukubila nokugcina iimbaleki zipholile kwaye zomile, ngelixa i-UA ColdGear iyilelwe ukugcina iimbaleki zifudumele kwaye zigqunywe kwimozulu ebandayo. I-Under Armor ikwasebenzisa itekhnoloji yoxinzelelo kuyilo lwabo ukuphucula ukujikeleza, ukunciphisa ukudinwa kwemisipha, kunye nokuphucula ukusebenza.

I-Adidas yinkokeli yehlabathi jikelele kwishishini lokunxiba lokufaneleka, kwaye ukuzinikela kwabo kwizinto ezintsha kubonakala ekusebenziseni kwabo izinto eziphambili kunye nobuchwepheshe. Umzekelo, itekhnoloji ye-Adidas yeClimacool, yenzelwe ukunika umoya kunye nolawulo lokufuma ukugcina iimbaleki zipholile kwaye zomile ngexesha lokuzilolonga ngamandla. Ilaphu lenziwe ngomxube wepolyester kunye nespandex, iyenza ibekhaphukhaphu, iphefumle kwaye yolule. I-Adidas ikwabandakanya izinto ezinje ngeepaneli zemesh, iinkcukacha ezibonisayo, kunye nolwakhiwo olungenamthungo kuyilo lwazo lokwandisa ukusebenza kunye nokuthuthuzela.

Ukuqukumbela, abavelisi bezinxibo eziphezulu zokuqina bahlala betyhala imida yetekhnoloji kunye nemathiriyeli ukwenza izinto ezintsha zokunxiba ezinyusa ukusebenza, intuthuzelo kunye nesimbo. Ukusuka kwiteknoloji ye-Nike ye-Dri-FIT ukuya kwilaphu leLululemon yeLululemon ukuya kwi-Under Armour's UA HeatGear kunye ne-Adidas 'iteknoloji ye-Climacool, aba bavelisi abaphezulu babeka umgangatho wokugqwesa kwishishini lokunxiba lomzimba. Nokuba ungumdlali oqeqeshiweyo okanye uligorha langempelaveki, ukutyala imali kwimpahla ekumgangatho ophezulu esebenzayo evela kwaba bavelisi baphezulu ngokuqinisekileyo kuya kuyiphucula indlela osebenza ngayo kwaye ukuse kwinqanaba elilandelayo ukuzilolonga.

UJoliso oluPhezulu lwabaVelisi beNgqoko kuZinzo kunye neZenzo eziLungene i-Eco-Friendly

Kwiminyaka yakutshanje, ishishini lokunxiba lokufaneleka libone utshintsho olubalulekileyo olubhekiselele kuzinzo kunye nezenzo ezilungele indalo. Uninzi lwabavelisi bempahla yokunxiba ekumgangatho ophezulu baye baqaphela imfuno ekhulayo yeemveliso ezikhathalela indalo kwaye benza umgudu wokunciphisa ifuthe labo kwiplanethi.

Enye inkampani enjalo ekhokela indlela ekunxityweni kokuqina komzimba yiPatagonia. Eyaziwayo ngezixhobo zabo zangaphandle ezikumgangatho ophezulu, iPatagonia iphinde yazibophelela ekuzinzeni kwimizila yabo yempahla. Inkampani isebenzisa izinto ezisetyenzisiweyo kwimveliso yazo ezininzi, kubandakanya umgca wabo wokunxiba osebenzayo. Ngokusebenzisa imathiriyeli esetyenzisiweyo, iPatagonia iyakwazi ukunciphisa ubungakanani benkunkuma eveliswayo kwaye inciphise ukuthembela kwabo kwimithombo enyulu.

Omnye umenzi wokunxiba wokufaneleka owenza amaza kwishishini yi-Adidas. Le ngxilimbela yeempahla zemidlalo iphumeze inani lamanyathelo ozinzo, kuquka intsebenziswano neParley for the Oceans. Ngale ntsebenziswano, i-Adidas iyakwazi ukwenza iimpahla kunye nezihlangu ezenziwe ngeplastiki yolwandle esetyenzisiweyo, inceda ukunciphisa inani longcoliseko lweplastiki kwiilwandle zethu. Ukongeza, i-Adidas iphinde yazibophelela ekusebenziseni ikotoni ezinzileyo kwiimveliso zabo, inciphisa ngakumbi ifuthe labo lokusingqongileyo.

I-Nike ngomnye umdlali ophambili kwishishini lokunxiba lokuqina eligxile ekuzinzeni. Inkampani ibeke iinjongo ezinqwenelekayo zokunciphisa i-carbon footprint kunye nokwandisa ukusetyenziswa kwezinto ezizinzileyo kwiimveliso zabo. I-Nike iphinde iqalise umgca wezicathulo ezenziwe kwizinto ezihlaziyiweyo, ezibonisa ngokuqhubekayo ukuzibophezela kwazo ekuzinzeni.

Ukongeza kwezi nkampani zinkulu, kukwakho abavelisi abancinci bempahla yokunxiba abenza impembelelo enkulu kushishino. Iibrendi ezinje ngaMazwi aPhandle kunye neQela leNtombazana lifumana ukuthandwa ngezenzo zabo ezizinzileyo kunye nokuzinikela kwizinto ezilungele i-eco-friendly. Ezi nkampani zihlala zisebenzisa izixhobo eziphinda zisetyenziswe kunye neendlela zokuvelisa ezisesikweni ukwenza iimpahla ezikumgangatho ophezulu ezisebenzayo nezinesitayile nezizinzileyo.

Ngokubanzi, utshintsho olubhekiselele kuzinzo kwishishini lokunxiba lokufaneleka luphuhliso oluhle kubo bobabini abathengi kunye neplanethi. Ngokuxhasa iinkampani ezibeka phambili imisebenzi eco-friendly, abathengi banokuziva belungile malunga neemveliso abazithengayo kunye nefuthe abanalo kokusingqongileyo. Njengoko abavelisi bezinxibo zokomelela begxila ekuzinzeni, sinokulindela ukubona iimveliso ezintsha kunye ne-eco-friendly zibetha imarike kwiminyaka ezayo.

Intsebenziswano yabantu abadumileyo kunye neNtsebenziswano ye-Influencer kuShishino lokuNxitywa kokuPhila

Ishishini lokunxiba lokufaneleka libone ukunyuka okubonakalayo kokuthandwa kule minyaka imbalwa idlulileyo, ikhuthazwa kukugxila okukhulayo kwimpilo kunye nokuphila kakuhle phakathi kwabathengi. Ngabantu abaninzi abajonge ukubandakanya umthambo kwimisebenzi yabo yemihla ngemihla, imfuno yesinxibo esinesitayile kunye nokusebenza komzimba sempilweni iye yanda. Ngenxa yoko, abavelisi abaninzi baye bavela ukuhlangabezana nale mfuno, banikezela ngoluhlu olubanzi lweemveliso ezenzelwe ukunceda abantu ukuba bajonge kwaye bazive ngcono ngexesha lokuzilolonga kwabo.

Enye yeendlela eziphambili eziqhuba impumelelo yabavelisi bempahla yokunxiba kukunyuka kwentsebenziswano yabantu abadumileyo kunye nentsebenziswano yabaphembeleli. Ngokubambisana kunye namanani awaziwayo kwihlabathi lokufaneleka kunye nokuzonwabisa, ezi mpawu ziyakwazi ukufikelela kubaphulaphuli ababanzi kwaye zivelise i-buzz kwiimveliso zabo. Ngokomzekelo, iimbaleki eziphezulu ezifana no-Serena Williams kunye no-LeBron James baye basebenzisana nabavelisi abakhulu bempahla yokunxiba ukuze benze imizila yabo yezixhobo zokuzilolonga, ukudweba kwiingcali zabo kunye nefuthe lokutsala abathengi.

Ukongeza kwintsebenziswano yabantu abadumileyo, abaninzi abavelisi bempahla yokunxiba basebenza nabaphembeleli bemithombo yeendaba zentlalo ukukhuthaza iimveliso zabo kubaphulaphuli abancinci, abanolwazi lwedijithali ngakumbi. Ngokusebenzisa ukufikelela kunye nokubandakanyeka kwabantu abadumileyo beendaba zoluntu, ezi mpawu ziyakwazi ukunxibelelana nabathengi ngendlela eyinyani kwaye enokuthenjwa, ukuqhuba ukuthengisa kunye nokuthembeka kwebrendi kwinkqubo.

Kodwa ngaphaya nje kweenzuzo zentengiso kunye nokubeka uphawu kwezi ntsebenziswano, abantu abadumileyo kunye nentsebenziswano enefuthe kuzisa umgangatho wobuchule kunye nokuthembeka kwiimveliso ngokwazo. Ngokusebenza nabantu abaziingcali kwintsimi yabo, abavelisi bempahla yokunxiba banokuqinisekisa ukuba iimveliso zabo azikho nje isitayile kunye ne-trend, kodwa ziyasebenza kwaye ziqhutywa yintsebenzo. Olu gxininiso kumgangatho kunye nolutsha luye lwanceda iibrendi ezininzi ukuba zigqame kwindawo yentengiso exineneyo, nto leyo ebenza babe ngabalandeli abanyanisekileyo babathengi abazimisele ukuchitha iprimiyamu kwiimveliso zabo.

Ewe kunjalo, ngelixa intsebenziswano yabantu abadumileyo kunye nentsebenziswano yeempembelelo zibalulekile ekuqhubeni ukuthengisa kunye nokwazisa ngophawu, ziyinxalenye nje yephazili yabavelisi bempahla yokunxiba. Ukuphumelela ngokwenene kolu shishino lukhuphisanayo, iibrendi kufuneka zigxile kuphuhliso lwemveliso, ulawulo lomgangatho, kunye nenkonzo yabathengi. Ngokuhlala behambisa iimveliso ezikumgangatho ophezulu ezihlangabezana neemfuno kunye nolindelo lwemarike ekujoliswe kuyo, abavelisi bempahla yokunxiba banokwakha udumo lokugqwesa oluya kugcina abathengi bebuya ngaphezulu.

Ukuqukumbela, ishishini lokunxiba lokufaneleka liyakhula ngokubulela kwinxalenye enkulu kwiinzame zabavelisi abatsha nabacinga phambili abazimisele ukutyhala imida yoyilo kunye nokusebenza. Ngokusebenzisana nabantu abadumileyo kunye neempembelelo, ezi mpawu ziyakwazi ukunxibelelana nabathengi kwinqanaba elinzulu kwaye baqhube ukuthengisa kwindawo yokuthengisa ekhuphisanayo. Njengoko ishishini liqhubeka nokuvela, kuya kuba ngumdla ukubona ukuba olu budlelwane buvela njani kwaye buzakubumba njani ikamva lokunxitywa kokuqina.

Ubukho bokuthengisa kunye neePlatifomu ze-Intanethi zaBavelisi abaPhezulu beSinxibo sokuPhila

Abavelisi bempahla yokunxiba bebesoloko belawula imarike ngoyilo lwabo olutsha kunye neemveliso ezikumgangatho ophezulu. Aba bavelisi abaphezulu abasekanga kuphela ubukho obuqinileyo bokuthengisa kodwa baye benza uphawu kwiiplatifti ze-intanethi. Kweli nqaku, siza kuphanda nzulu kubukho bokuthengisa kunye namaqonga e-intanethi abavelisi abanxibayo abaphezulu okufuneka ukwazi ngabo.

Omnye wabavelisi abahamba phambili bempahla yokunxiba kwishishini yiNike. Iyaziwa ngophawu lwayo lwe-swoosh kunye noyilo oluyilayo, iNike inobukho obuqinileyo bokuthengisa kunye neevenkile zayo eziphambili ezibekwe kwiindawo eziphambili kwihlabathi liphela. Uphawu lukwandise ngempumelelo ukufikelela kwalo ngokusebenzisa iimbaleki eziphezulu kunye nosaziwayo, ukutsala isiseko sabathengi abathembekileyo ngesinxibo sabo esinesitayile nesisebenzayo.

Ukongeza kwiivenkile zayo zezitena kunye nodaka, i-Nike ineqonga elomeleleyo le-intanethi elivumela abathengi ukuba bathenge ukunxiba kwabo abawuthandayo bokuqina ukusuka kwintuthuzelo yamakhaya abo. Iwebhusayithi esemthethweni yolu phawu isebenziseka lula kwaye ibonelela ngoluhlu olubanzi lweemveliso, ukusuka ekubalekeni izihlangu ukuya kwisixhobo sokuzilolonga, nto leyo eyenza ukuba ibe yindawo enye kubo bonke abathanda ukomelela.

Omnye umenzi wokunxiba wemfanelo odumileyo nguAdidas. Ngophawu lwayo lwemigca emithathu eyahlukileyo kunye nokugxila kuyilo oluqhutywa yintsebenzo, i-Adidas izenzele i-niche ngokwayo kwimarike. I-brand iqhayisa ubukho obuqinileyo bokuthengisa kunye neevenkile zayo eziphambili kunye nentsebenziswano nabathengisi abaphambili kwihlabathi liphela. I-Adidas iphinde yangena kwindlela ekhulayo yokunxiba kwezemidlalo, ibonelela ngesinxibo esinesitayile nesikhululekileyo esisebenzayo esinokunxitywa ngaphakathi nangaphandle kwendawo yokuzivocavoca.

I-Adidas ityale imali kakhulu kwiqonga layo le-intanethi, enewebhusayithi esebenziseka lula ebonisa ingqokelela ebanzi yokunxitywa kokuqina kwamadoda, abasetyhini kunye nabantwana. Ivenkile ekwi-intanethi yebhrendi ibonelela ngokujonga ngokulula, iinketho zokuhlawula ezikhuselekileyo, kunye nokuhanjiswa ngokukhawuleza, oko kuyenza ibe lukhetho olulungele abathengi abafuna ukuthenga ukunxiba ukomelela kwi-intanethi.

Ngaphantsi kweSikrweqe somnye umenzi wokunxiba wokuqina othe wathimba ingqalelo yabathengi ngoyilo lwayo olutsha kunye nezixhobo zokusebenza eziphezulu. I-brand inobukho obuqinileyo bokuthengisa kunye neevenkile zayo eziphambili kunye nentsebenziswano kunye nabathengisi abakhulu, okwenza kube lula ukufikelela kubathengi kwihlabathi jikelele. Ngaphantsi kwengqwalasela ye-Armour kumalaphu aqhutywa yitekhnoloji kunye nokulingana okutofotofo kuye kwadibana neembaleki kunye nabathandi bokuqina ngokufanayo, ukwenza isiseko sabalandeli abathembekileyo boluphawu.

Ngokubhekiselele kubukho be-intanethi, i-Under Armor inewebhusayithi eyilwe kakuhle ebonisa ingqokelela yayo yamva nje kwaye inikezela ngezivumelwano ezikhethekileyo kubathengi be-intanethi. Iqonga le-intanethi ye-brand likwavumela abathengi ukuba bazenzele amava abo okuthenga ngokwenza ii-akhawunti kunye nokugcina izinto abazithandayo ukuze bazithenge kwixesha elizayo, besongeza umnxeba wobuqu kumava okuthenga kwi-intanethi.

Ukuqukumbela, abavelisi bempahla ephezulu yokunxiba baye baseka ubukho obuqinileyo bokuthengisa kunye namaqonga e-intanethi ukujongana neemfuno zabathengi babo. Ngoyilo lwabo olutsha, iimveliso ezikumgangatho ophezulu, kunye nokhetho olufanelekileyo lokuthenga, ezi mpawu ziye zaba yindawo yokuya kubantu abathanda ukomelela abajonga iimpahla ezisebenzayo nezisebenzayo.

Ukugqitywa

Ukuqukumbela, abavelisi bezinxibo eziphezulu zokuqina komzimba abagxininisiweyo kweli nqaku babonakalise ukuba baziinkokeli kushishino, bebonelela ngezinxibo ezikumgangatho ophezulu, ezinesitayile, kunye nezisebenzayo kwabo bathanda ukomelela kwihlabathi liphela. Ngeminyaka eli-16 yamava, inkampani yethu izenzele igama ngokugqwesa kwishishini, isoloko inikezela ngeemveliso ezintsha nezinencasa ehlangabezana neemfuno ezahlukeneyo zabathengi bethu. Njengoko imfuno yokunxiba sempilweni iqhubela ukukhula, kuyathuthuzela ukwazi ukuba kukho abavelisi abahlonelwayo njengathi abazinikele ekuncedeni abantu ukuba bafezekise iinjongo zabo zempilo ngelixa bejongeka bebahle kwinkqubo. Hlala ubukele uphuhliso oluchulumancisayo oluvela kwinkampani yethu njengoko siqhubeka nokutyhala imida yokunxiba izinto ezintsha.