HEALY - PROFESSIONAL OEM/ODM & CUSTOM SPORTSWEAR MANUFACTURER
Ngaba ungumlandeli webhola ekhatywayo ojonge ukuhlala uphambi komdlalo ngeejezi zamva nje nezibalaseleyo? Ungajongi ngaphaya kwesikhokelo sethu esibanzi ngabavelisi abaphezulu beejezi zebhola ekhatywayo kushishino. Ukusuka kwiimpawu zeempawu ukuya kubayili abasakhasayo, siqaqambisa ezona kumgangatho, isitayile, kunye nokusungula izinto ezintsha. Sijoyine njengoko siphonononga ilizwe lefashoni yebhola ekhatywayo kwaye sifumanise abavelisi abaphambili abenza amaza kushishino namhlanje.
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Ishishini lejezi yesoka lelinye elihlala liguquka kwaye likhula, kunye nabavelisi abaphezulu bahlala betyhala imida yoyilo, itekhnoloji kunye nozinzo. Kweli nqaku, siza kujonga nzulu abanye abavelisi beejezi zebhola ekhatywayo abaphezulu kolu shishino, siphonononga imbali yabo, ukusungula izinto ezintsha, kunye nefuthe kwihlabathi lempahla yezemidlalo.
Omnye wabadlali abaphambili kwishishini lejezi yebhola ekhatywayo yi-Adidas. Yasekwa kwi-1949, i-Adidas inembali ende yokuvelisa umgangatho ophezulu, iimpahla ezintsha zezemidlalo. Iijezi zabo zebhola ekhatywayo zinxitywa ngamanye amaqela amakhulu kwihlabathi, kubandakanya iReal Madrid, iManchester United, kunye neBayern Munich. I-Adidas iyaziwa ngokuyila kwayo kunye neteknoloji, iqhubela phambili imida yezinto ezinokwenzeka kwimpahla yezemidlalo. Iijezi zabo zibandakanya ilaphu elirhabaxa, ukuphefumla okucwangcisiweyo, kunye nezixhobo ezikhaphukhaphu, zonke ziyilelwe ukomeleza ukusebenza ebaleni.
Omnye umdlali ophambili kwishishini lejezi yebhola ekhatywayo nguNike. Yasekwa ngo-1964, i-Nike iye yaba yenye yezona ntlobo zezemidlalo ezibonakalayo ezibonakalayo kwihlabathi. Iijezi zabo zebhola ekhatywayo zinxitywa ngamaqela aphezulu afana neBarcelona, iParis Saint-Germain, kunye ne-Chelsea. I-Nike yaziwa ngoyilo lwayo olukhaliphileyo kunye nezinto ezintsha ezintsha, ezifana netekhnoloji ye-Aeroswift, ebonelela ngokuphefumla okuphezulu kunye nokuguquguquka. Iijezi ze-Nike nazo zenziwe ngezinto ezizinzileyo, ezibonisa ukuzibophelela kwenkampani kuxanduva lokusingqongileyo.
IPuma ngomnye umenzi ophambili kwishishini lejezi yesoka. Yasekwa ngo-1948, iPuma inembali ende yokuvelisa iimpahla zemidlalo ezinesitayile nezikumgangatho ophezulu. Iijezi zabo zebhola ekhatywayo zinxitywa ngamaqela afana ne-AC Milan, iBorussia Dortmund, kunye neValencia. IPuma yaziwa ngoyilo lwayo olulodwa kunye nentsebenziswano namagcisa kunye nabayili befashoni. Iijezi zabo zinezixhobo ezintsha ezifana netekhnoloji ye-dryCELL, esusa ukubila kwaye igcina abadlali bomile kwaye bekhululekile ebaleni.
Kwiminyaka yakutshanje, abavelisi abancinci baye bazenzela igama kwishishini lejezi yesoka. Iibrendi ezifana ne-Under Armour, i-New Balance, kunye ne-Kappa zonke zifumene okulandelayo kwiijezi zazo ezikumgangatho ophezulu kunye noyilo oluyilayo. Ezi nkampani zihlala zigxile kwiimarike ze-niche, ukulungiselela amaqela athile okanye imimandla, kwaye zibonelela ngendlela eyenzelwe umntu neyodwa kwimpahla yezemidlalo.
Ukuqukumbela, ishishini lejezi yebhola ekhatywayo lihlabathi eliguqukayo nelikhuphisanayo, kunye nabavelisi abaphezulu bahlala betyhala imida yoyilo, itekhnoloji kunye nozinzo. Iimveliso ezifana ne-Adidas, i-Nike, kunye ne-Puma zihamba phambili kunye neemveliso zabo ezintsha kunye nezixhobo zokusebenza eziphezulu, ngelixa abavelisi abancinci banikezela ngeendlela zomntu kunye ne-niche kwimpahla yezemidlalo. Nokuba ungumdlali oqeqeshiweyo okanye umlandeli ozinikeleyo, kukho ijezi yebhola ekhatywayo elungiselelwe wena, eyilwe kwaye yenziwe ngabavelisi ababalaseleyo kwishishini.
Xa kuziwa ekukhetheni umenzi wejezi yebhola ekhatywayo, kukho izinto ezininzi ezibalulekileyo ekufuneka zithathelwe ingqalelo. Umgangatho weejezi udlala indima ebalulekileyo ekuqinisekiseni ukuba abadlali bakhululekile kwaye bayakwazi ukwenza okusemandleni abo ebaleni. Kweli nqaku, siza kuphonononga imiba ephezulu ekufuneka uyiqwalasele xa ukhetha umenzi wejezi yesoka.
Enye yezona zinto zibalulekileyo ekufuneka ziqwalaselwe xa ukhetha umenzi wejezi yebhola ngumgangatho wezinto ezisetyenziswayo. Izinto ezikumgangatho ophezulu zibalulekile ekuqinisekiseni ukuba iijezi ziyomelele, ziyaphefumla, kwaye zikhululekile ukunxiba. Khangela abavelisi abasebenzisa amalaphu e-premium afana ne-polyester okanye umxube we-polyester kunye nekotoni, njengoko ezi zixhobo ziyaziwa ngeempawu zabo zokufuma kunye nokukwazi ukugcina abadlali bepholile kwaye bomile ngexesha lomdlalo onzima.
Enye into ebalulekileyo ekufuneka iqwalaselwe kuyilo kunye nokwenziwa ngokwezifiso iinketho ezinikezelwa ngumenzi. Abadlali abaninzi kunye namaqela bakhetha ukuba neejezi ezizodwa ezibonisa isitayile kunye nobuntu babo. Khangela abavelisi ababonelela ngoluhlu olubanzi lweenketho zokuyila, kubandakanya ukukwazi ukukhetha kwimibala eyahlukeneyo, iipateni kunye nemizobo. Abanye abavelisi bakwabonelela ngeenkonzo zohlengahlengiso, ezikuvumela ukuba wongeze igama leqela lakho, uphawu, kunye namanani omdlali kwiijezi.
Ukongeza kwizinto ezisemgangathweni kunye neendlela zokuyila, kubalulekile ukuqwalasela iindleko zeejezi. Ngelixa unokuhendeka ukuba ukhethe eyona ndlela ifikelelekayo, kubalulekile ukukhumbula ukuba umgangatho uza ngexabiso. Khangela abavelisi ababonelela ngebhalansi elungileyo phakathi komgangatho kunye nokufikeleleka, uqinisekisa ukuba ufumana ixabiso lemali yakho. Qwalasela izinto ezifana neendleko zejezi nganye, izaphulelo ezininzi kwii-odolo ezinkulu, kunye nazo naziphi na iintlawulo ezongezelelweyo zeenkonzo zokwenza ngokwezifiso.
Enye into ekufuneka iqwalaselwe xa ukhetha umenzi wejezi yebhola ekhatywayo lixesha lokuguqula imveliso kunye nokuhanjiswa. Kubalulekile ukukhetha umenzi onokuzisa iijezi ngexesha elifanelekileyo, ngakumbi ukuba unomhla obekiweyo wetumente ezayo okanye umdlalo. Jonga abavelisi abanerekhodi yokuhambisa iiodolo kwangexesha kwaye bayakwazi ukwamkela iiodolo ezikhawulezileyo ukuba kuyimfuneko.
Okokugqibela, qwalasela isidima kunye nophononongo lwabathengi bomenzi. Khangela abavelisi abanegama elihle kwishishini kwaye bafumene impendulo entle kubathengi bangaphambili. Ukufunda ukuphononongwa kunye nobungqina kunokunika ingqiqo ebalulekileyo kumgangatho weejezi, inqanaba lenkonzo yabathengi ebonelelweyo, kunye namava onke okusebenza nomenzi.
Ukuqukumbela, xa ukhetha umenzi wejezi yebhola ekhatywayo, kubalulekile ukuqwalasela izinto ezinjengomgangatho wezinto eziphathekayo, ukhetho loyilo, iindleko, ixesha lokuguqula, kunye nodumo. Ngokuphonononga le miba ngononophelo, unokuqinisekisa ukuba ukhetha umenzi onokukubonelela ngeejezi ezikumgangatho ophezulu ezihlangabezana neemfuno zeqela lakho kunye nokulindelekileyo.
Ishishini lejezi lebhola ekhatywayo liyakhuphisana, kunye nabavelisi abaninzi abazama ukuvelisa iijezi ezikumgangatho obalaseleyo kumaqela kunye nabalandeli ngokufanayo. Kweli nqaku, siza kubeka abavelisi beejezi zebhola ekhatywayo kwimarike ngokusekwe kumgangatho wabo, ukusungula izinto ezintsha, kunye nodumo lulonke.
I-Adidas yindawo yamandla kwihlabathi lokwenziwa kweejezi zebhola ekhatywayo, kwaye ngesizathu esihle. Inkampani inembali ende yokuvelisa iijezi ezikumgangatho ophezulu kumaqela amakhulu ehlabathi, kuquka iReal Madrid, iManchester United, kunye neBayern Munich. I-Adidas yaziwa ngokuyila kwayo okutsha kunye namalaphu akumgangatho ophezulu, okwenza iijezi zabo zibe lukhetho oludumileyo phakathi kwabadlali kunye nabalandeli ngokufanayo.
I-Nike ngomnye umdlali ophambili kwishishini lejezi yebhola ekhatywayo, owaziwa ngokuyilwa okucekeceke kunye netekhnoloji ephuma phambili. Iijezi zeNike zinxitywa ngamanye amaqela aphezulu kwihlabathi, kubandakanya iBarcelona, iParis Saint-Germain, kunye neqela lesizwe laseBrazil. Iijezi zikaNike zinesitayile kwaye zomelele, nto leyo ezenza zibe lolona khetho luphezulu kubadlali abafuna ukwenza okusemandleni abo ebaleni.
IPuma luphawu olungaziwayo kwishishini lejezi yebhola ekhatywayo, kodwa izenzele igama kwiminyaka yakutshanje. Iijezi zePuma zaziwa ngoyilo lwazo olukhaliphileyo kunye nemibala eqaqambileyo, nto leyo ezenza zibe yintandokazi phakathi kwabalandeli abafuna ukugqama phakathi kwesihlwele. Iijezi zePuma nazo zenziwe ngemathiriyeli yodidi oluphezulu, ziqinisekisa ukuba zikhululekile kwaye zomelele ukuze abadlali bazinxibe ebaleni.
Omnye umenzi wejezi ophambili webhola ekhatywayo yiNew Balance, uphawu oluye lwafumana ukuthandwa kolu shishino kwiminyaka yakutshanje. Iijezi eziNtsha eziBalance ziyaziwa ngoyilo lwazo lwakudala kunye nezitayile eziphefumlelweyo ze-retro, ezizenza zibe yintandokazi phakathi kwabalandeli bebhola ekhatywayo yesikolo esidala. Iijezi ezintsha zeBalance nazo zenziwe ngemathiriyeli ekumgangatho ophezulu, ziqinisekisa ukuba zombini zinesitayile kwaye ziyasebenza ukuze abadlali bazinxibe ngexesha lemidlalo.
Lilonke, abenzi beejezi zebhola ekhatywayo abaphezulu kolu shishino yiAdidas, iNike, iPuma, kunye neNew Balance. Ezi mpawu zaziwa ngeejezi zazo ezikumgangatho ophezulu, uyilo oluyilayo, kunye nodumo lulonke kwibhola ekhatywayo. Nokuba ungumdlali okhangela ijezi yodidi oluphezulu okanye umlandeli ofuna ukuxhasa iqela olithandayo ngokwesitayile, awungekhe uphazame ngejezi evela komnye wabavelisi baphezulu. Ke kwixesha elizayo xa ukwimarike yejezi yebhola ekhatywayo, qiniseka ukuba ujonga enye yezi mpawu ziphezulu ngowona mgangatho ubalaseleyo kunye nesimbo esikhoyo.
Kwilizwe elikhuphisanayo lebhola ekhatywayo, zonke iinkcukacha zibalulekile – kuquka iijezi ezinxitywa ngabadlali ebaleni. Njengoko itekhnoloji iqhubeka nokuhambela phambili, abavelisi beejezi zebhola ekhatywayo bahlala bevelisa izinto ezintsha kwaye besebenzisa iindlela ezintsha ukuze bahlale bephambi komdlalo. Ukususela kwizinto ezisetyenzisiweyo ukuya kwinkqubo yoyilo, aba bavelisi bahamba phambili ekudaleni iijezi ezikumgangatho ophezulu ezingabukeki zintle kuphela kodwa ziphucula ukusebenza kwabadlali abazinxibileyo.
Enye yeendlela eziphambili zokwenziwa kweejezi zebhola kukusetyenziswa kwezinto ezintsha. Zimnkile iintsuku zeejezi zepolyester ezinzima, ezingakhululekanga. Namhlanje, abavelisi bajikela kwizinto ezikhaphukhaphu, ezithintela ukufuma ezinceda ukulawula ubushushu bomzimba kunye nokugcina abadlali bepholile kwaye bomile kulo lonke umdlalo. Iinkampani ezifana ne-Nike kunye ne-Adidas zihamba phambili kulo mkhwa, zisebenzisa amalaphu aphezulu afana ne-Dri-FIT kunye ne-Climalite ukwenza iijezi ezingasebenziyo kuphela kodwa zinesitayile.
Omnye umkhwa wokwenziwa kweejezi zebhola ekhatywayo kukusetyenziswa kobuchwepheshe obuphambili kwinkqubo yoyilo. Ngokunyuka koshicilelo lwe-3D kunye nobuchule boshicilelo lwedijithali, abavelisi bayakwazi ukwenza uyilo oluntsonkothileyo kunye neepateni ebezikade zingenakwenzeka. Oku kuvumela amaqela ukuba enze iijezi eziqhelekileyo ezibonisa ubuni bazo obukhethekileyo kunye nophawu. Iinkampani ezifana nePuma kunye ne-Umbro ziyaziwa ngokuyila kwazo, ukutyhala imida yento enokwenzeka ekwenzeni iijezi zesoka.
Ukongeza kwizixhobo kunye noyilo, ukuzinza kukwayingqwalasela ephambili kubenzi beejezi zebhola ekhatywayo. Ngokukhula kolwazi malunga nemiba yokusingqongileyo, iinkampani zithatha amanyathelo okunciphisa i-carbon footprint kunye nokwenza iijezi ezihambelana ne-eco-friendly. Ngokomzekelo, i-Adidas iqalise umgca weejezi ezenziwe ngeplastiki yolwandle esetyenzisiweyo, enceda ekunciphiseni inkunkuma kunye nokukhusela indalo.
Ngokubanzi, abavelisi abaphezulu beejezi zebhola ekhatywayo kweli shishini bahlala betyhala imida yento enokwenzeka kuyilo lwejezi kunye nokuveliswa. Ukusuka kwizixhobo ezintsha ukuya kwitekhnoloji ephambili, ezi nkampani zikhokela indlela ekudaleni iijezi ezingabukeki zintle kuphela kodwa ziphucula ukusebenza kwabadlali abazinxibileyo. Njengoko ishishini lebhola ekhatywayo liqhubeka nokuvela, sinokulindela ukubona iintsingiselo ezinomdla ngakumbi kunye nenkqubela phambili yokwenziwa kweejezi kwiminyaka ezayo.
Iijezi zebhola ekhatywayo aziyompahla nje enxitywa ngabadlali ngexesha lemidlalo okanye abalandeli bemidlalo bebonisa inkxaso kumaqela abawathandayo. Ziyinto ebalulekileyo kwihlabathi lebhola ekhatywayo enokuba nefuthe ekusebenzeni komdlali kunye nokubandakanyeka kwabalandeli. Umgangatho weejezi zebhola ekhatywayo udlala indima ebalulekileyo kwindlela iimbaleki eziqhuba ngayo ebaleni nendlela abalandeli abanxibelelana ngayo namaqela abo.
Abavelisi abaninzi abaphezulu kwishishini baziwa ngokuvelisa iijezi zebhola ekhatywayo ezikumgangatho ophezulu ezingabukeki zintle kuphela kodwa ziphucula ukusebenza kwabadlali. Aba bavelisi bagxile ekusebenziseni itekhnoloji ephezulu kunye nemathiriyeli ukwenza iijezi ezikhaphukhaphu, eziphefumlayo, nezikhululekileyo ukuzinxiba. Ezi zinto zibalulekile kwiimbaleki ezifuna ukuhamba ngokukhululekileyo kwaye ziqhube kakuhle ngexesha lemidlalo eqatha.
Omnye wabavelisi beejezi zebhola ekhatywayo abaphezulu kolu shishino yi-Adidas. Ezaziwa ngoyilo lwazo olutsha kunye nezixhobo ezikumgangatho ophezulu, iijezi ze-Adidas lukhetho oludumileyo phakathi kwamaqela ebhola ekhatywayo kunye nabadlali. Iijezi zabo ziyilelwe ukuba zomelele kwaye zibonelele ngolawulo lokufuma olufanelekileyo, ezivumela abadlali ukuba bahlale bomile kwaye bekhululekile kuwo wonke umdlalo. Ingqwalasela kwiinkcukacha kwiijezi ze-Adidas zibonakala kwi-stitching echanekileyo kunye nokulungelelaniswa, okwenza kube yintandokazi phakathi kwabadlali.
I-Nike ngomnye umenzi okhokelayo weejezi zebhola ekhatywayo ezinobukho obunamandla kweli shishini. Iijezi zabo ziyaziwa ngoyilo lwazo oluphambili kunye neempawu zokuphucula ukusebenza. Iijezi ze-Nike zenziwe ngeendwangu eziphefumulayo ezinceda ukulawula ukushisa komzimba kunye nomswakama, ngoko abadlali banokugxila kumdlalo wabo ngaphandle kokuphazamiseka. Uyilo oluthambileyo nolunesitayile lweejezi zeNike lukwabhenela kubalandeli abafuna ukuxhasa amaqela abo ngesitayile.
IPuma luphawu oluzenzele igama kurhwebo lwejezi yebhola ekhatywayo. Iijezi zabo zithandwa ngenxa yoyilo lwazo olulodwa kunye nengqalelo kwiinkcukacha. Iijezi zePuma zenziwe ngemathiriyeli ekumgangatho ophezulu zombini zikhaphukhaphu kwaye zomelele, nto leyo ezenza zibe lolona khetho luphezulu kumaqela ebhola ekhatywayo aqeqeshiweyo kwihlabathi liphela. Ukwakhiwa kwe-ergonomic yeejezi zePuma kuvumela abadlali ukuba bahambe ngokukhululekileyo kwaye bakhululeke, bebanika umda ofunekayo ukuze benze okusemandleni abo.
Ukongeza ekuphuculeni ukusebenza kwabadlali, iijezi zebhola ekhatywayo ezisemgangathweni nazo zidlala indima ebalulekileyo ekuzibandakanyeni nabalandeli. Abalandeli bafuna ukuziva beqhagamshelwe kumaqela abawathandayo, kwaye ukunxiba ijezi ekumgangatho ophezulu yindlela yabo yokubonisa inkxaso nokuthembeka kwabo. Uyilo kunye nomgangatho wejezi unokuba nefuthe kwizigqibo zokuthenga zabalandeli kunye nokunxibelelana ngokweemvakalelo kwiqela.
Lilonke, ifuthe lejezi zebhola ekhatywayo ezisemgangathweni ekusebenzeni kwabadlali kunye nokubandakanyeka kwabalandeli akunakujongelwa phantsi. Abavelisi abaphezulu kwishishini bayakuqonda ukubaluleka kokwenza iijezi ezingabonakali kakuhle kuphela kodwa ziphucula ukusebenza ebaleni. Ngokutyala imali kwiijezi ezikumgangatho ophezulu, abadlali kunye nabalandeli banokuziva bezithembile kwaye beqhagamshelwe kumdlalo abawuthandayo.
Ukuqukumbela, emva kokuphonononga abavelisi abaphezulu beejezi zebhola ekhatywayo kweli shishini, kuyacaca ukuba inkampani yethu, enamava eminyaka eli-16, iye yaqinisa indawo yayo phakathi kwezona zibalaseleyo. Ukuzibophelela kwethu kumgangatho, ukusungula izinto ezintsha, kunye nokwaneliseka kwabathengi kusivumele ukuba siphumelele kwimarike yokhuphiswano. Njengoko sijonge kwikamva, siya kuqhubeka nokutyhala imida yoyilo kunye neteknoloji, siqinisekisa ukuba sihlala siphambili kwishishini. Enkosi kubathengi bethu abathembekileyo ngenkxaso yenu eqhubekayo kunye nokuthembela kwi-brand yethu. Sijonge phambili kwiminyaka emininzi yempumelelo ezayo.