Abavelisi beZinxibo zeMidlalo abaPhezulu bango-2021: IsiKhokelo esiBanzi

Ngaba ujonge ukuphucula ikhabethe yakho yeembaleki ngo-2021? Ungajongi ngaphezulu kwesi sikhokelo sibanzi kubavelisi bempahla yezemidlalo abaphezulu bonyaka. Ukusuka kubuchwephesha obutsha ukuya kuyilo lwesitayile, ezi mpawu zibeka ibar ephezulu kwimpahla yezemidlalo kulo nyaka. Nokuba ungumdlali onamava okanye ujonge nje ukuphakamisa izixhobo zakho zokuzilolonga, olu luhlu lunento yakhe wonke umntu. Ngena ngaphakathi kwaye ufumane ezona mpahla zibalaseleyo zemidlalo ngo-2021.

Isishwankathelo saBavelisi abaPhezulu beZinxibo zeMidlalo ngo-2021

Kwihlabathi elikhawulezayo lempahla yezemidlalo, ukuhlala uphezulu kweendlela zamva nje kunye nezinto ezintsha kubalulekile kubo bobabini iimbaleki kunye nabathengi ngokufanayo. Ngeenketho ezingenakubalwa ezikhoyo kwiimarike, kunokuba nzima ukufumanisa ukuba zeziphi iimpawu ezikhokela ipakethi ngo-2021. Esi sikhokelo sibanzi siya kubonelela ngombono wabenzi beempahla zezemidlalo eziphezulu abenza amaza kwishishini kulo nyaka.

I-Nike ngokungathandabuzekiyo yenye yezona brendi zaziwayo kwintengiso yempahla yezemidlalo. Eyaziwa ngokuba yi-iconic swoosh logo kunye noyilo lwe-innovative, i-Nike ibe yindawo yamandla kumashishini amashumi eminyaka. Ngoluhlu olubanzi lweemveliso ezilungiselela abadlali bawo onke amanqanaba, ukusuka kubadlali abaqeqeshiweyo ukuya kubathandi bezemidlalo abaqhelekileyo, i-Nike iyaqhubeka nokubeka umgangatho wokusebenza kunye nesitayela.

I-Adidas ngomnye umdlali ophambili kwishishini lempahla yezemidlalo, edume ngeemveliso ezikumgangatho ophezulu kunye noyilo olusulungekileyo. Ngokugxila ekuzinzeni nasekuphuhliseni izinto ezintsha, i-Adidas iye yatyhala imida yeteknoloji yezemidlalo. Ukusebenzisana kwabo neembaleki eziphezulu kunye nabantu abadumileyo kuncede ukuqinisa isimo sabo njengophawu oluphambili ngo-2021.

Ngaphantsi kweArmor yintshatsheli entsha xa kuthelekiswa ne-Nike kunye ne-Adidas, kodwa baye bazenzela igama ngokukhawuleza ngeempahla zabo eziqhutywa yintsebenzo. Ngokugxila ekudaleni iimveliso ezinceda iimbaleki ukuba ziqhube kakuhle, i-Under Armor ifumene ukulandelwa okunyanisekileyo phakathi kweembaleki kwimidlalo eyahlukeneyo. Ukuzibophelela kwabo ekuveliseni izinto ezintsha kunye netekhnoloji ye-cutting-edge kuye kwabanceda bakrola i-niche kwintengiso yempahla yezemidlalo ekhuphisanayo.

Ukongeza kwaba badlali abaphezulu, kukho abanye abavelisi beempahla zezemidlalo abaye benza amaza kwi-2021. I-Puma, i-Reebok, kunye ne-Lululemon yimizekelo embalwa yeempawu eziye zafumana amandla kwishishini. Ngalunye lwezi mpawu lubonelela ngembono eyahlukileyo kwimpahla yezemidlalo, ukulungiselela iindawo ezahlukeneyo zabantu kunye nezinto ezikhethwayo.

Ukuqukumbela, ishishini lempahla yezemidlalo lihlala livela, kunye neendlela ezintsha kunye nezinto ezintsha ezivelayo ngonyaka. Ngokuhlala benolwazi malunga nabavelisi bempahla yezemidlalo abaphambili ngo-2021, abathengi banokwenza izigqibo ezinolwazi malunga nokuthenga kwabo iimpahla zembaleki. Nokuba ungumdlali oqeqeshiweyo okanye ungumdlali oqhelekileyo wokuzilolonga, akukho kunqongophala kokhetho olukhoyo kolu phawu luphezulu. Jonga ingqokelela zabo zamva nje kwaye uzibonele ukuba kutheni zithathwa njengezona zibalaseleyo kwishishini.

Izinto ekufuneka ziqwalaselwe xa ukhetha abavelisi bempahla yezemidlalo

Xa kuziwa ekukhetheni abavelisi bempahla yezemidlalo, kukho izinto ezininzi ezibalulekileyo ekufuneka ziqwalaselwe ukuze kuqinisekiswe ukuba wenza isigqibo esifanelekileyo kwishishini lakho. Kwesi sikhokelo sibanzi, siza kujonga ngakumbi abavelisi bempahla yezemidlalo abaphezulu be-2021 kwaye sixoxe ngezinto ezahlukeneyo ekufuneka zithathelwe ingqalelo xa usenza ukhetho lwakho.

Enye yezona zinto zibalulekileyo ekufuneka ziqwalaselwe xa ukhetha umenzi wempahla yezemidlalo ngumgangatho weemveliso zabo. Oku akubandakanyi kuphela izinto ezisetyenziswa kwinkqubo yokuvelisa kodwa kunye nokwakhiwa ngokubanzi kunye nokuqina kwempahla. Kubalulekile ukukhetha umenzi owaziwayo ngokuvelisa iimpahla zezemidlalo ezikumgangatho ophezulu ezikhululekile kwaye zihlala ixesha elide.

Enye into ebalulekileyo ekufuneka iqwalaselwe luluhlu lweemveliso ezinikezelwa ngumenzi. Nokuba ujonge ukunxiba kwezemidlalo yeqela lezemidlalo, izixhobo zokuzilolonga zabathandi bokuqina, okanye impahla yokusebenza yabadlali abaziingcali, kubalulekile ukukhetha umenzi obonelela ngeendlela ezininzi zokukhetha ukuhambelana neemfuno zakho ezithile. Oku kuya kuqinisekisa ukuba uyakwazi ukufumana isinxibo esifanelekileyo kwimakethi yakho ekujoliswe kuyo.

Ukongeza kumgangatho wemveliso kunye noluhlu, kubalulekile ukuqwalasela amaxabiso kunye nemigaqo enikezelwa ngumenzi. Kubalulekile ukukhetha umenzi onikezela ngamaxabiso akhuphisanayo ngaphandle kokunciphisa umgangatho. Ukongeza, kubalulekile ukuphonononga ngocoselelo imiqathango yazo naziphi na izivumelwano okanye iikhontrakthi ukuqinisekisa ukuba zilungile kwaye zilungile kwishishini lakho.

Inkonzo yabathengi yenye into ebalulekileyo ekufuneka uyiqwalasele xa ukhetha umenzi wempahla yezemidlalo. Kubalulekile ukukhetha umenzi ophendulayo kwaye kulula ukuthetha naye, njengoko oku kuya kunceda ekuqinisekiseni inkqubo yokuvelisa egudileyo kwaye esebenzayo. Ukongezelela, kubalulekile ukukhetha umenzi okwaziyo ukulungiselela naziphi na izicelo ezikhethekileyo okanye iinketho zokwenza ngokwezifiso onokuthi uzifune.

Ekugqibeleni, kubalulekile ukuqwalasela idumela kunye nerekhodi yomenzi. Kubalulekile ukukhetha umenzi onodumo oluqinileyo lokuvelisa iimpahla zezemidlalo ezikumgangatho ophezulu kunye nokuphumeza izithembiso zabo. Kukwabalulekile ukuphanda uphononongo lwabathengi kunye nobungqina bokufumana ukuqonda okungcono kodumo lulonke lomenzi.

Ukuqukumbela, ukukhetha umenzi wempahla yezemidlalo ofanelekileyo sisigqibo esibalulekileyo esinokuba nefuthe elikhulu kwimpumelelo yeshishini lakho. Ngokuqwalasela izinto ezinjengomgangatho wemveliso, uluhlu, amaxabiso, inkonzo yabathengi, kunye nodumo, unokwenza isigqibo esinolwazi esiya kunceda ekuqinisekiseni impumelelo yexesha elide yeshishini lakho lempahla yezemidlalo.

IiNdlela eziTsha kunye neTekhnoloji kuShishino lweZinxibo zeMidlalo

Ishishini lempahla yezemidlalo lihlala livela, kunye nokuveliswa kwezinto ezintsha kunye neteknoloji edlala indima ebalulekileyo ekuqulunqeni iintsingiselo zale marike yokhuphiswano. Ngo-2021, abadlali abaphambili abaninzi baye bavela njengabavelisi bempahla yezemidlalo abaphambili, bekhokela indlela ngeemveliso zabo ezintsha kunye nobuchwepheshe obuphambili.

Enye yezona zinto zihamba phambili kwishishini lempahla yezemidlalo kukusetyenziswa kwezinto ezizinzileyo kunye neenkqubo zokuvelisa. Abathengi baya beyiqonda ngakumbi impembelelo yokusingqongileyo yezigqibo zabo zokuthenga, kwaye abavelisi bempahla yezemidlalo baphendula ngokubandakanya imathiriyeli elungele indalo efana nomqhaphu wendalo, ipolyester esetyenzisiweyo, kunye namalaphu anokubola kwimigca yemveliso yabo. Olu tshintsho lubhekiselele kuzinzo aluzunceda kuphela iplanethi kodwa lunceda iinkampani ukuba zitsale abathengi abakhathalela indalo ababeka phambili uzinzo kukhetho lwabo lokuthenga.

Omnye umkhwa ophambili kwishishini lempahla yezemidlalo kukudibanisa itekhnoloji kwisinxibo semidlalo. Ukusuka kumalaphu agquma ukufuma ukuya kwitekhnoloji enxitywayo njengeetraki zokuqina komzimba kunye nezixhobo ze-GPS, abavelisi bempahla yezemidlalo bahlala bekhangela iindlela zokuphucula ukusebenza kunye nokuthuthuzela kwabadlali. Iinkampani zenza utyalo-mali kuphando kunye nophuhliso ukwenza iingubo ezinqamlekileyo ezibonelela ngenkxaso ekujoliswe kuyo, ukuphefumla, kunye nokuguquguquka, ukunika abadlali ithuba lokukhuphisana kuqeqesho kunye nokusebenza kwabo.

Ukongeza, ukwenza ngokwezifiso kunye nobuntu kuya kuthandwa ngakumbi kwishishini lempahla yezemidlalo. Ngokuhambela phambili kushicilelo lwedijithali kunye netekhnoloji yokwenza ngokwezifiso, iimbaleki ngoku zinokuyila iijezi zazo ezizodwa, izihlangu, kunye nezinye izixhobo ukuze zilungele isimbo kunye nezinto abazikhethayo. Lo mkhwa awuvumeli kuphela abathengi ukuba babonise ubuchule babo bokuyila kodwa ukwanceda iinkampani ukuba zizahlule kwimarike exineneyo ngokunikezela ngeemveliso ezizezakho ezihlangabezana neemfuno ezithile kunye nezinto ezithandayo.

Xa kufikwa ekukhetheni abavelisi bempahla yezemidlalo abaphambili ngo-2021, abadlali abaninzi abaphambili bagqama kubuchule babo obutsha kunye nokuzinikela kumgangatho. Iimveliso ezifana ne-Nike, i-Adidas, i-Under Armor, i-Puma, kunye ne-Reebok kudala zifana nokugqwesa ekunxibeni kwezemidlalo, ngokuqhubekayo ukutyhala imida yoyilo kunye neteknoloji ukwenza iimveliso ezihlangabezana neemfuno eziguqukayo zeimbaleki kunye nabathengi.

Lilonke, ishishini lempahla yezemidlalo lifumana ixesha lotshintsho olukhawulezayo kunye nokukhula, oluqhutywa yintsha, itekhnoloji, kunye nokutshintsha kwezinto ezikhethwa ngabathengi. Njengoko abavelisi bempahla yezemidlalo beqhubeka nokuziqhelanisa nale mikhwa kunye nemiceli mngeni, sinokulindela ukubona uphuhliso oluchulumancisayo ngakumbi ekunxityweni kweembaleki ezihlangabezana neemfuno neemfuno zabadlali kwihlabathi liphela.

OkuKhethiweyo okuPhakamisayo kweeMpahla zeMpahla zeMidlalo eSebenzayo

Xa kuziwa kwimpahla yezemidlalo eqhutywa ngumdlalo, ukukhetha uphawu olufanelekileyo kunokwenza umahluko omkhulu ekusebenzeni kwakho kwembaleki. Ngobuchwepheshe obutsha kunye nezinto ezintsha ezihlala zibumba ishishini, kunokuba nzima ukwazi ukuba zeziphi iibrendi onokuzithemba. Kwesi sikhokelo sibanzi, siza kujonga ngakumbi abavelisi bempahla yezemidlalo abaphezulu ngo-2021, siqaqambisa iimpawu zabo eziphambili kunye nokuba kutheni begqama kukhuphiswano lwentengiso.

I-Nike ligama elidumileyo kwihlabathi lempahla yezemidlalo, kwaye ngesizathu esihle. Ngokugxininisa kwizinto ezintsha kunye nokusebenza, i-Nike ibeke umgangatho wokunxiba kwezemidlalo amashumi eminyaka. Eyaziwayo ngezixhobo zabo zokusika kunye noyilo, i-Nike inikeza uluhlu olubanzi lweemveliso kuwo wonke umdlalo kunye nomsebenzi.

Olunye ukhetho oluphezulu kwihlabathi lempahla yezemidlalo yi-Adidas. Ngokugxininisa ngamandla ekuzinzeni kunye nesitayela, i-Adidas iye yaba yintandokazi phakathi kweembaleki kunye nabathengi befashoni ngokufanayo. Ukuzibophezela kwabo ekudaleni iimveliso ezisemgangathweni ezisebenzayo kunye nefashoni zibahlula kukhuphiswano.

Ngaphantsi kweArmor ngomnye umdlali ophambili kwintengiso yempahla yezemidlalo, eyaziwa ngoyilo lwazo olutsha kunye namalaphu asebenza kakhulu. Ngokugxila kwitekhnoloji kunye nokusebenza, i-Under Armor inikeza uluhlu olubanzi lweemveliso kubadlali bawo onke amanqanaba. Ukusuka kwigiya yokucinezela ukuya kumalaphu okufuma-manzi, phantsi kweArmor inayo yonke into oyifunayo ukunyusa umdlalo wakho.

I-Puma ngomnye umenzi wempahla yezemidlalo ephezulu oye wafumana ukuthandwa kwiminyaka yakutshanje. Iyaziwa ngoyilo lwesitayile kunye nezixhobo ezikumgangatho ophezulu, iPuma ibonelela ngoluhlu olubanzi lweemveliso kwiimbaleki zayo yonke iminyaka kunye namanqanaba. Nokuba ungumdlali oqeqeshiweyo okanye ubetha nje ijimu ngeempelaveki, iPuma inento yakhe wonke umntu.

Xa kuziwa kubavelisi bempahla yezemidlalo, kubalulekile ukukhetha uphawu oluhambelana neenqobo kunye neemfuno zakho. Nokuba ubeka phambili intsebenzo, isitayile, okanye uzinzo, zininzi iindlela onokukhetha kuzo ngo-2021. Ngokwenza uphando lwakho kwaye ukhethe uphawu oluhambelana neemfuno zakho ezithile, unokuqiniseka ukuba ufumana ezona mveliso zikumgangatho ophezulu kwiinzame zakho zembaleki.

Ukuqukumbela, abavelisi bempahla yezemidlalo abaphambili ngo-2021 bakhokela indlela yokunxiba eqhutywa ngumdlalo. Ngokugxila kubuchule obutsha, itekhnoloji, kunye nesimbo, ezi mpawu ziseta umgangatho wokugqwesa kushishino. Nokuba ungumdlali oqeqeshiweyo okanye ungumdlali oqhelekileyo wokuzilolonga, ukukhetha umenzi wempahla ofanelekileyo kwezemidlalo kungenza umahluko omkhulu kwindlela oqhuba ngayo kwezemidlalo. Qiniseka ukuba uqwalasela eyona nto ibalulekileyo kuwe xa ukhetha ibhrendi, kwaye uya kuba usendleleni eya ekuphumezeni iinjongo zakho zempilo ngesitayile.

IiNdlela zokuSebenza eziZinzileyo kunye neMigangatho yeNdlela yokuziphatha phakathi kwabaVelisi beZinxibo zeMidlalo abaKhokelayo

Kwihlabathi elikhawulezayo nelikhuphisanayo lokwenziwa kwempahla yezemidlalo, ukuhlala uphambi kwegophe kufuna okungaphezulu nje kokuvelisa iimveliso ezikumgangatho ophezulu nezinesitayile. Kwiminyaka yakutshanje, abathengi baye baqaphela ngakumbi impembelelo yokusingqongileyo kunye nokuziphatha kweemveliso abazithengayo, okukhokelela ekunyukeni kwemfuno yeendlela ezizinzileyo kunye nemigangatho yokuziphatha phakathi kwabavelisi bempahla yezemidlalo abakhokelayo.

Njengoko singena ngo-2021, kubalulekile ukuba sijonge ngakumbi abavelisi bempahla yezemidlalo abaphezulu kwishishini kunye nendlela abazibandakanya ngayo izenzo ezizinzileyo kunye nemigangatho yokuziphatha kwimisebenzi yabo. Ukusuka kubuchwepheshe obuphambili ukuya kwizixhobo ezitsha, ezi nkampani zikhokela indlela ekudaleni i-eco-friendly kunye neshishini elinoxanduva loluntu.

Omnye wabadlali abaphambili kwishishini lempahla yezemidlalo elenza amaza ngezenzo zalo ezizinzileyo yi-Adidas. I-brand ibeke iinjongo ezinqwenelekayo zokunciphisa i-carbon footprint kunye nokwandisa ukusetyenziswa kwezinto ezihlaziyiweyo kwiimveliso zayo. I-Adidas ikwalilungu le-Better Cotton Initiative, ejolise ekukhuthazeni iindlela ezizinzileyo zokulima ikotoni kunye nokuphucula ubomi babalimi bekotoni.

Enye inkampani ebalaseleyo kweli shishini yi-Nike, eyenze inkqubela ebonakalayo ekufakeni izinto ezizinzileyo kwiimveliso zayo. Itekhnoloji yeFlyknit yakwaNike, umzekelo, isebenzisa umsonto ohlaziyiweyo wepolyester ukwenza izihlangu ezibalekayo ezikhaphukhaphu neziphefumlayo. I-brand nayo ithembise ukuphelisa konke ukukhutshwa kwekhabhoni kwimisebenzi yayo ngo-2025, ngokuqhubekayo ibonisa ukuzinikela kwayo ekuzinzeni.

Ngaphantsi kweArmor ngomnye umenzi wempahla yezemidlalo okhokelayo obeka phambili ukuzinza kunye neendlela zokuziphatha. Uphawu luphumeze amanyathelo ahlukeneyo okunciphisa inkunkuma kunye nokukhuthaza ukusetyenzwa kwakhona, njengomgca welaphu we-UA RUSH owenziwe kwiibhotile zamanzi ezilahliweyo. I-Under Armor ikwalilungu leNdibaniselwano yeSinxibo esiZinzileyo, esebenzela ukunciphisa iimpembelelo zokusingqongileyo kunye nentlalontle yempahla kunye neemveliso zezihlangu.

Ukongeza ekufakeni izenzo ezizinzileyo kwimisebenzi yabo, abaninzi abavelisi bempahla yezemidlalo abakhokelayo bagxile kwimigangatho yokuziphatha kwiikhonkco zabo zokubonelela. Iinkampani ezifana nePuma kunye neReebok ziphumeze imigangatho yezabasebenzi engqongqo ukuqinisekisa ukuba abasebenzi kwiifektri zabo baphathwa ngokufanelekileyo kwaye bafikelela kwiimeko zokusebenza ezikhuselekileyo.

Lilonke, abavelisi bempahla yezemidlalo abaphezulu baka-2021 bamisela umgangatho omtsha woshishino ngokubeka phambili ukuzinza kunye nezenzo ezisesikweni. Ngokutyala imali kwitekhnoloji ye-cutting-edge, izinto ezintsha, kunye namanyathelo anoxanduva loluntu, ezi nkampani azenzi kuphela iimveliso ezikumgangatho ophezulu kodwa zenza impembelelo entle kwindalo kunye noluntu. Abathengi banokuziva belungile malunga nokuxhasa ezi mpawu, besazi ukuba bakhokela indlela eya kwikamva elizinzileyo nelilungileyo kwishishini lempahla yezemidlalo.

Ukuqukumbela

Ukuqukumbela, abavelisi bempahla yezemidlalo abaphezulu be-2021 bagxininisiwe kwesi sikhokelo sibanzi, sibonisa eyona ilungileyo kwishishini kuzo zonke iimfuno zakho zokunxiba kwezemidlalo. Ngeminyaka eyi-16 yamava, inkampani yethu izibonele ngokwazo indaleko kunye nokukhula kwaba bavelisi baphezulu, kwaye siyavuya ukubona oko baya kuqhubeka nokuzisa etafileni kwiminyaka ezayo. Nokuba ungumdlali oqeqeshiweyo, umntu othanda ukomelela, okanye ukonwabela nje imidlalo ekhululekileyo kunye nesinxibo esisebenzayo esisebenzayo, unokuthembela kumgangatho kunye nezinto ezintsha ezibonelelwa zezi mpawu ziphambili. Hlala uhlaziywa ngeendlela zamva nje kunye nenkqubela phambili kwimpahla yezemidlalo ngokubeka iliso kwaba bavelisi njengoko beqhubeka nokutyhala imida yokusebenza kunye nesimbo. Enkosi ngokuzibandakanya nathi kolu hambo kubavelisi abaphezulu bempahla yezemidlalo ka-2021, kwaye nantsi iminyaka emininzi yokugqwesa kushishino.