Ngaba ukulungele ukuthatha umdlalo wakho weembaleki ukuya kwinqanaba elilandelayo? Ungajongi ngakumbi kunoluhlu lwethu lwababoneleli bempahla yezemidlalo abaphambili ukuze ufumane ezona zixhobo zintsha kunye nezona zibalaseleyo zokuphakamisa umdlalo wakho. Ukusuka kumalaphu amatsha ukuya kuyilo oluphambili, aba baboneleli banayo yonke into oyifunayo ukuze utyumze iinjongo zakho zempilo kwaye ujonge kakuhle xa usenza. Funda ukuze ufumanise ukuba ungazifumana phi na ezona mpahla zibalaseleyo zezemidlalo kwimarike.
Xa kuziwa ekubeni yimbaleki, ukuba negiya elungileyo kungenza umahluko omkhulu ekusebenzeni kwakho. Ukusuka entloko ukuya ezinzwaneni, iimpahla ezifanelekileyo zezemidlalo zinokukunceda uzive ukhululekile, uzithembile, kwaye ulungele ukuthatha nawuphi na umngeni. Yiyo loo nto ukufumana umthengisi othembekileyo kwiimfuno zakho zempahla yezemidlalo kubalulekile. Kweli nqaku, siza kuphonononga abanye ababoneleli bempahla yezemidlalo abaphambili ekufuneka ubathathele ingqalelo xa ujonge ukuhlaziya ikhabethe lakho leembaleki.
Enye yezona zinto zibalulekileyo zeempahla zezemidlalo ezifunwa yimbaleki nganye yimigangatho ephezulu yeembadada zezemidlalo. Nokuba uyimbaleki, ungumdlali webhola yomnyazi, okanye ungumdlali webhola ekhatywayo obalaseleyo, ukuba nezihlangu ezifanelekileyo kunokukunceda wenze okusemandleni akho kwaye uthintele ukonzakala. Abanye ababoneleli bempahla yezemidlalo ephezulu kwizihlangu zezemidlalo babandakanya iNike, iAdidas, i-Under Armor, kunye neNew Balance. Ezi mpawu zaziwa ngetekhnoloji ye-cutting-edge, ukuqina, kunye nesitayile, nto leyo ezenza ukuba zibe yimfuneko kuyo nayiphi na imbaleki enzulu.
Ukongeza kwizihlangu, ukuba nempahla yezemidlalo efanelekileyo kunokukunceda ukuba uhlale ukhululekile kwaye wenze konke okusemandleni akho. Ukusuka kwi-t-shirts kunye neebhulukhwe ezinqamlekileyo ukuya kwi-leggings yoxinzelelo kunye neebhodi zezemidlalo, ukuba nempahla efanelekileyo kunokwenza umehluko omkhulu ekusebenzeni kwakho. Abanye ababoneleli bempahla yezemidlalo abaphezulu kwezi zinto zibalulekileyo babandakanya iLululemon, i-Athleta, iGymshark, kunye ne-Under Armour. Ezi mpawu zaziwa ngemathiriyeli yazo ekumgangatho ophezulu, ukulungelelana okutofotofo, kunye noyilo lwesitayile, nto leyo ezenza zibe lukhetho oludumileyo phakathi kweembaleki zawo onke amanqanaba.
Xa kuziwa kwimpahla yezemidlalo, ukuba nezixhobo ezifanelekileyo kunokukunceda ukuthatha ukusebenza kwakho kwinqanaba elilandelayo. Ukusuka kwiibhande zentloko ezihlambalazayo kunye neentambo zokuxhasa i-ankle kunye nemikhono yokucinezela, izixhobo ezifanelekileyo zinokukunceda uhlale ukhululekile kwaye uthintele ukulimala ngexesha lokusebenza kwakho. Abanye ababoneleli bempahla yezemidlalo abaphezulu bezixhobo ziquka iNike, iAdidas, iPuma, kunye neChampion. Ezi mpawu zibonelela ngoluhlu olubanzi lwezixhobo zokukunceda uhlale ukhululekile, uzithembile, kwaye ugxile kumdlalo wakho.
Ukuqukumbela, ukuba nempahla yezemidlalo efanelekileyo kubalulekile kuyo yonke imbaleki. Nokuba ungumqali okanye ungumdlali onamava, ukuba nezixhobo ezifanelekileyo kunokukunceda wenze konke okusemandleni akho kwaye ufezekise iinjongo zakho. Ngokukhetha ababoneleli beempahla zezemidlalo ezithembekileyo ezifana ne-Nike, i-Adidas, i-Under Armor, kunye ne-Lululemon, unokuqinisekisa ukuba unezixhobo ezibalulekileyo ozifunayo ukuze uphumelele. Ke musa ukulinda ixesha elide-phucula ikhabethe yakho yeembaleki namhlanje kwaye uthabathe ukusebenza kwakho ukuya kwinqanaba elilandelayo!
Xa kuziwa ekuthengeni iimpahla zezemidlalo, ukufumana abona bathengisi babalaseleyo kubalulekile ekuqinisekiseni ukuba ufumana izixhobo ezikumgangatho ophezulu eziya kuphucula ukusebenza kwakho kwaye umelane neemfuno zemidlalo yakho. Ngokhetho oluninzi olukhoyo, kunokuba nzima ukuzama kwaye ujikeleze imakethi ukufumana ababoneleli abaphezulu. Eli nqaku liza kukukhokela kwinkqubo yokufumana abona baboneleli bempahla yezemidlalo abagqwesileyo, ukuze ufumane izixhobo ozidingayo ukuze ugqwese kumdlalo wakho.
Enye yezinto zokuqala ekufuneka ziqwalaselwe xa ukhangela ababoneleli ngempahla yezemidlalo ngumgangatho weemveliso abazinikezelayo. Impahla yezemidlalo ekumgangatho ophezulu ibalulekile ekusebenzeni kunye nokuqina, ke qiniseka ukuba ukhetha ababoneleli abaziwa ngemveliso yabo ephezulu. Khangela ababoneleli abasebenzisa izixhobo eziphezulu kunye neteknoloji entsha ukwenza izixhobo eziza kukunceda wenze okusemandleni akho.
Enye into ebalulekileyo ekufuneka uyiqwalasele xa ukhetha abathengisi bempahla yezemidlalo ludumo lwabo kwishishini. Khangela ababoneleli abanerekhodi eqinisekisiweyo yokuhambisa iimveliso ezikumgangatho ophezulu kunye nenkonzo ebalaseleyo yabathengi. Ungaphanda ababoneleli kwi-intanethi, ufunde uphononongo oluvela kwabanye abathengi, kwaye ucele iingcebiso kwabanye iimbaleki ukuqinisekisa ukuba ukhetha umthengisi othembekileyo.
Ukongeza kumgangatho kunye nodumo, kubalulekile ukuqwalasela uluhlu lweemveliso ezinikezelwa ngababoneleli bempahla yezemidlalo. Khetha ababoneleli ababonelela ngeendlela ezininzi ezahlukeneyo zesinxibo, ukuze ufumane yonke into oyifunayo kumdlalo wakho kwindawo enye. Ukusuka kwigiya yoxinzelelo ephucula ukusebenza ukuya kwisinxibo esinesitayile esisebenzayo, abona baboneleli ababalaseleyo baya kuba nokhetho olwahlukileyo lokuhlangabezana nazo zonke iimfuno zakho zeempahla zemidlalo.
Xa uphanda ababoneleli ngempahla yezemidlalo, kukwabalulekile ukuqwalasela izinto ezifana nexabiso, amaxesha okuthumela, kunye nemigaqo-nkqubo yokubuya. Khangela ababoneleli ababonelela ngamaxabiso akhuphisanayo kwiimveliso zabo, amaxesha okuthumela ngokukhawuleza ukuze ufumane izixhobo zakho ngokukhawuleza, kunye nemigaqo-nkqubo yokubuyisela eguquguqukayo xa ufuna ukwenza utshintsho okanye ukubuyisela.
Abanye ababoneleli bempahla yezemidlalo abaphezulu ukuba baqwalasele baquka iimpawu eziziwayo ezifana ne-Nike, i-Adidas, i-Under Armor, kunye ne-Lululemon. Ezi nkampani zithenjwa ngabadlali behlabathi jikelele ngeemveliso zabo ezikumgangatho ophezulu kunye noyilo oluyilayo. Ukongeza, abathengisi bezemidlalo abakhethekileyo njengeDick's Sporting Goods, REI, kunye neGunya leMidlalo nazo zikhetho ezintle zokufumana iimpahla zemidlalo eziphezulu.
Ukuqukumbela, ukufumana abona baboneleli bempahla yezemidlalo abagqwesileyo kubalulekile kubadlali abafuna ukwenza okusemandleni abo. Ngokuqwalasela izinto ezinje ngomgangatho, isidima, uluhlu lwemveliso, ixabiso, kunye nemigaqo-nkqubo yokuthumela, unokufumana umthengisi ogqibeleleyo ukuhlangabezana nazo zonke iimfuno zakho zempahla yezemidlalo. Nokuba ungumdlali oqeqeshiweyo okanye igorha langempelaveki, ukukhetha umthengisi ofanelekileyo kuya kuqinisekisa ukuba unezixhobo ozidingayo ukuze uphumelele kumdlalo wakho.
Ababoneleli ngempahla yezemidlalo badlala indima ebalulekileyo ekuboneleleni iimbaleki kunye nabo bathanda ukomelela ngesinxibo abasidingayo ukuze benze kangangoko banako. Ukususela kwizinto ezisemgangathweni ophezulu ukuya kwiimpawu ezintsha zokuyila, aba baboneleli banikezela ngoluhlu olubanzi lokukhetha kuzo zonke iintlobo zeembaleki.
Enye yezinto eziphambili ekufuneka ziqwalaselwe xa ukhetha umthengisi wempahla yezemidlalo lixabiso. Ukuthelekisa amaxabiso avela kubaboneleli abahlukeneyo kunokukunceda ufumane amaxabiso angcono kwiimbaleki. Ngophando kunye nokuthelekisa amaxabiso, unokuqinisekisa ukuba ufumana elona xabiso lilungileyo lemali yakho.
Xa uthelekisa amaxabiso, kubalulekile ukuqwalasela umgangatho weemveliso ezinikezelwayo. Ngelixa kunokuhenda ukukhetha eyona ndlela inexabiso eliphantsi, kubalulekile ukuqinisekisa ukuba impahla yomelele kwaye iya kumelana nobunzima bokusebenza kwakho. Khangela ababoneleli ababonelela ngezinto ezikumgangatho ophezulu kunye nokwakhiwa ukuze uqinisekise ukuba ukunxiba kwakho kwezemidlalo kuya kuhlala.
Ukongeza kwixabiso, qwalasela iindidi zeenketho ezikhoyo kubathengisi bempahla yezemidlalo eyahlukeneyo. Abanye ababoneleli banokuzikhethela iintlobo ezithile zempahla, ezinje ngegiya okanye isinxibo seyoga, ngelixa abanye bebonelela ngoluhlu olubanzi lweemveliso. Ngokuphonononga ababoneleli abahlukeneyo, unokufumana ukhetho oluhle kakhulu lwempahla ehlangabezana neemfuno zakho kunye nezinto ozikhethayo.
Enye into ebalulekileyo ekufuneka uyiqwalasele xa ukhetha umthengisi wempahla yezemidlalo ludumo lwenkampani. Khangela ababoneleli abanerekhodi eyomeleleyo yokubonelela ngeemveliso ezikumgangatho ophezulu kunye nenkonzo ebalaseleyo yabathengi. Ukufunda uphononongo kunye nobungqina obuvela kwabanye abathengi kunokukunika ingqiqo malunga nokuthembeka kunye nodumo lomthengisi.
Xa uthelekisa amaxabiso avela kubathengisi bempahla yezemidlalo eyahlukeneyo, qiniseka ukuba ujongana naziphi na iindleko ezongezelelweyo, ezifana nokuthumela okanye ukubuyiswa kwemali. Abanye ababoneleli banokunikezela ngenqanawa yasimahla okanye imigaqo-nkqubo yokubuyisela ngesisa, enokunceda ukulungisa iindleko eziphezulu zokuqala. Ngokuqwalasela zonke iindleko ezinxulumene nokuthenga, unokwenza isigqibo esinolwazi esihambelana nohlahlo lwabiwo-mali lwakho.
Ngokubanzi, ukufumana umthengisi wempahla yezemidlalo efanelekileyo kubandakanya indibaniselwano yokuthelekisa amaxabiso, ukuhlola umgangatho, ukuhlola izinto ezahlukeneyo, nokuqwalasela isidima senkampani. Ngokuthatha ixesha lokuphanda kwaye uvavanye iinketho ezahlukeneyo, unokufumana ezona zivumelwano zibalaseleyo zokunxiba kwezemidlalo eziya kukunceda wenze konke okusemandleni akho. Khumbula ukubeka phambili umgangatho kunye nokuqina ukuze uqinisekise ukuba iimpahla zakho zezemidlalo ziya kukuxhasa kuyo yonke imisebenzi yakho kunye nemisebenzi.
Ababoneleli ngempahla yezemidlalo badlala indima ebalulekileyo kwihlabathi leembaleki kunye nokomelela. Ababoneleli nje kuphela iimbaleki ngezixhobo ezikumgangatho ophezulu zokuphucula ukusebenza kwazo kwaye zibakhusele ngexesha lomsebenzi womzimba, kodwa zikwabonelela ngoluhlu olubanzi lweenketho zokwenza ngokwezifiso. Ezi zikhetho zokwenza ngokwezifiso zivumela iimbaleki ukuba zizenzele ngokwazo izixhobo zemidlalo, ziyenze ibe yeyazo ngokukhethekileyo kwaye zongeze ukubanjwa komntu ngamnye kwiiwadi zabo zembaleki.
Xa kuziwa kubaboneleli bempahla yezemidlalo, kukho abadlali abaphambili abaliqela kwishishini abagqamayo kwiimveliso zabo ezikumgangatho ophezulu, uyilo oluyilayo, kunye nokhetho olubanzi lokwenza ngokwezifiso. Omnye umboneleli onjalo nguNike, inkokeli yehlabathi kwimpahla yezemidlalo ebonelela ngoluhlu olubanzi lweenketho ezinokwenziwa ngokwezifiso kwiimbaleki zawo onke amanqanaba. Ukusuka kwiijezi zomntu kunye nezihlangu ukuya kwiyunifomu eyilwe ngokwezifiso kunye nezixhobo zoqeqesho, i-Nike ivumela iimbaleki ukuba zizenzele inkangeleko yazo ekhethekileyo ebonisa isimbo kunye nobuntu babo.
Omnye umthengisi wempahla yezemidlalo ephezulu owaziwayo ngokukhetha kwakhe ukwenza ngokwezifiso yi-Under Armor. Ngokugxila kwisinxibo esiqhutywa yintsebenzo, i-Under Armor inika iimbaleki amandla okwenza yonke into ukusuka kwisixhobo sabo sokucinezela ukuya kwizihlangu zabo zokubaleka. Ngokuvumela iimbaleki ukuba zikhethe imibala yazo, uyilo, kwaye zongeze iilogo okanye imiyalezo yobuqu, i-Under Armor inceda iimbaleki ukuba zigqame ebaleni okanye enkundleni ngelixa zihlala zikhululekile kwaye zikhuselekile xa zisebenza ngamandla.
Ukongeza kwi-Nike kunye ne-Under Armor, abanye ababoneleli bempahla yezemidlalo efana ne-Adidas, i-Puma, kunye ne-Reebok banikezela ngeendlela ezahlukeneyo zokukhetha iimbaleki ezijonge ukwenza izixhobo zabo. Ukusuka kwiiyunifomu zamaqela ezemidlalo ukuya kwizixhobo zokuzilolonga ezenzelwe iimbaleki ezizimeleyo, aba baboneleli babonelela ngamathuba angapheliyo okuba iimbaleki ziveze izimvo zabo ngempahla kunye nezixhobo zabo.
Xa ukhetha umthengisi wempahla yezemidlalo, kubalulekile ukuqwalasela kuphela umgangatho weemveliso kodwa kunye noluhlu lwezinto ezikhethiweyo ezikhoyo. Nokuba ungumdlali oqeqeshiweyo okhangela izixhobo zokusebenza ezizezakho okanye umntu othanda ukomelela oqhelekileyo ojonge ukongeza uchuku kwiwadi yakho yokuzilolonga, ukufumana umthengisi obonelela ngeenketho zokwenza ngokwezifiso kunokukunceda ukuba ugqame kwaye uzive uzithembile kwisinxibo sakho sembaleki.
Ukuqukumbela, abathengisi bempahla yezemidlalo badlala indima ebalulekileyo kwihlabathi leembaleki ngokubonelela abadlali ngezixhobo eziphezulu eziphucula ukusebenza kwazo kwaye zibakhusele ngexesha lomsebenzi womzimba. Ngokubonelela ngeendlela ezahlukeneyo zokukhetha, aba baboneleli bavumela iimbaleki ukuba zenze izixhobo zabo zemidlalo kwaye zizenzele ngokwazo. Nokuba ukhetha uyilo lweNike lwakudala, Ngaphantsi kwempahla eqhutywa ngumdlalo weArmor, okanye ukhetho oluvela kwabanye ababoneleli abaphezulu, akukho kunqongophala kokhetho xa kuziwa ekwenzeni ikhabethe yakho yembaleki. Ke, kwixesha elizayo xa ukwimarike yezixhobo ezitsha zemidlalo, cinga ngokujonga iindlela zokuzilungisa ezifumanekayo kwaba baboneleli ngempahla yezemidlalo baphezulu ukwenza inkangeleko eyenye yokwenene.
Xa kuziwa kubaboneleli bempahla yezemidlalo, ukukhetha echanekileyo kunokwenza impembelelo enkulu kumava akho njengembaleki. Nokuba ufuna izixhobo zokusebenza ezikumgangatho ophezulu kukhuphiswano lwakho olulandelayo okanye ufuna nje isinxibo esikhululekileyo nesisebenzayo kwiiseshini zakho zoqeqesho, ukukhetha umthengisi othembekileyo kubalulekile. Ngokhetho oluninzi olukhoyo kwimarike, kunokuba nzima ukwenza isigqibo. Eli nqaku lijonge ukubonelela ngeengcebiso malunga nendlela yokukhetha umthengisi wempahla yezemidlalo efanelekileyo ehlangabezana neemfuno zakho kunye neemfuno.
Enye yezinto zokuqala ekufuneka uziqwalasele xa ukhetha umthengisi wempahla yezemidlalo ziintlobo ngeentlobo zeemveliso abazinikezelayo. Umthengisi olungileyo kufuneka abe noluhlu olubanzi lweendlela ezikhoyo, ukulungiselela imidlalo eyahlukeneyo kunye nemisebenzi. Khangela ababoneleli abaphethe ukhetho olwahlukeneyo lwezinto zokunxiba, kubandakanya imiphezulu, iibhulukhwe, iibhatyi kunye nezixhobo. Ukongeza, jonga ukuba ngaba umthengisi unikezela ngeendlela zokwenziwa ngokwezifiso, ezinje ngomntu onelogo zeqela okanye amagama abadlali, ukuba yinto onomdla kuyo leyo.
Umgangatho yenye into ephambili ekufuneka uyiqwalasele xa ukhetha umthengisi wempahla yezemidlalo. Umgangatho wengubo kunye nobugcisa bezinto zokugqoka zinokuchaphazela kakhulu ukusebenza kwazo kunye nokuphila ixesha elide. Khangela ababoneleli abasebenzisa izinto ezikumgangatho ophezulu kwaye banikele ingqalelo kwiinkcukacha kwinkqubo yabo yokuvelisa. Kubalulekile ukutyala imali kwimpahla ehlala ixesha elide, ekhululekile, kwaye ekwaziyo ukumelana nobunzima bokwenza umthambo ngamandla.
Ukongeza kwiintlobo zemveliso kunye nomgangatho, kubalulekile ukuqwalasela idumela kunye nokuthembeka komthengisi wempahla yezemidlalo. Phanda ngemvelaphi yomthengisi, funda uphononongo lwabathengi bangaphambili, kwaye ubuze malunga namava abo kushishino. Umniki-nkonzo ohloniphekileyo kufuneka abe nerekhodi yokubonelela ngenkonzo ebalaseleyo yabathengi, ukuhambisa iimveliso ngexesha, kunye nokuphendula kuyo nayiphi na inkxalabo okanye imiba.
Enye inkalo ebalulekileyo ekufuneka iqwalaselwe xa ukhetha umthengisi wempahla yezemidlalo ngamaxabiso abo kunye nemigaqo yokuhlawula. Ngelixa kubalulekile ukutyala imali kwimpahla esemgangathweni, kukwabalulekile ukuba uqinisekise ukuba iimveliso zinexabiso elifanelekileyo kwaye zifanelekile kuhlahlo lwabiwo-mali lwakho. Thelekisa amaxabiso avela kubaboneleli abahlukeneyo kwaye uqwalasele naziphi na iindleko ezongezelelweyo, ezinje ngeemali zokuthumela ngenqanawe okanye iintlawulo zokwenziwa ngokwezifiso. Ukongeza, jonga imigaqo yentlawulo yomthengisi ukuze uqinisekise ukuba ifanelekile kwaye ikhuselekile.
Ekugqibeleni, qwalasela ukukhululeka kunye nokufikeleleka komthengisi wempahla yezemidlalo. Khangela ababoneleli ababonelela ngeendlela zokuodola kwi-intanethi, amajelo onxibelelwano olula, kunye nenkxaso esebenzayo yabathengi. Kukwaluncedo ukukhetha umthengisi obekwe kufutshane nendawo yakho okanye obonelela ngeendlela zokuthumela ngokukhawuleza ukuqinisekisa ukuba ufumana izinto zakho ngexesha elifanelekileyo.
Ukuqukumbela, ukukhetha umthengisi wempahla yezemidlalo efanelekileyo kubalulekile kuyo nayiphi na imbaleki ejonge ukonyusa ukusebenza kunye nesimbo. Ngokuqwalasela izinto ezifana neentlobo zemveliso, umgangatho, igama, amaxabiso, kunye nokulula, unokwenza isigqibo esinolwazi kwaye ukhethe umthengisi ohlangabezana neemfuno zakho kunye nokulindela. Khumbula ukuphanda kwaye uthelekise ababoneleli abahlukeneyo phambi kokuba wenze isigqibo sokugqibela ukuqinisekisa ukuba ufumana elona xabiso lilungileyo lemali yakho.
Ukuqukumbela, xa kufikwa ekufumaneni abathengisi bempahla yezemidlalo abaphezulu kuzo zonke iimfuno zakho zegiya, ungajongi ngaphaya kwenkampani yethu eneminyaka eli-16 yamava kushishino. Ngerekhodi eqinisekisiweyo yokubonelela ngeemveliso ezikumgangatho ophezulu kunye nenkonzo yabathengi ekhethekileyo, sizinikele ekukuncedeni wenze okusemandleni akho ngaphandle nangaphandle kwebala. Thembela kuthi ukuba sikunxibise ngezona zixhobo zibalaseleyo ezivela kwiibhrendi eziphezulu, ukuze ukwazi ukugxila koko ukwenza ngcono - ukukhuphisana nokugqwesa kumdlalo wakho. Sikhethe njengomthengisi oya kuye kwaye uphakamise ukusebenza kwakho kwinqanaba elilandelayo.